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Tiny_Coast

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  1. I think this is a great question. I think one thing to consider is the cost of acquisition. Digital strategy should be part of your larger business strategy - it is important to consider how you will drive traffic, margins, and cost per conversion. In-person, for example, you may have a great location with lots of foot traffic. Online, however, you may be up against several competitors and rank poorly in search engines. You may want to do a SWOT of your digital properties. For example, perhaps you have poor SEO, but a great social following or email list - this gives you an idea of channels you can prioritize and where you need to allocate more energy to grow. Additionally, you want to clarify how much you are willing to pay per lead/conversion. For example, if your product sells for $20, your margin is 40%, and it costs $6 to acquire each customer through paid ads, you will need to sell a lot of your product or consider other methods of driving traffic. Having clear goals in mind and stating the tactics you plan to use to reach those goals can help keep you on track. Thanks 🙂
  2. Site URL: https://tinycoastdigital.com/ Hi All, I created a guide for growing your business with content marketing. The guide covers establishing your audience, picking the right channels, deciding on the right content types, on and off page SEO, and more. I've personally found content very helpful in increasing my visibility in search engines, and hope you find this guide helpful 🙂 You can find it here: https://tinycoastdigital.com/insights/content-marketing-101
  3. Site URL: https://tinycoastdigital.com/ Hi All, I put together a list of digital marketing resources. Topics covered include content strategy, landing pages, website traffic and more. Please feel free to check it out at https://pin.it/1dNuAZT. Hope it is helpful!
  4. SEO is a lot of work and doesn't happen overnight. That said it is well worth the time and energy if you don't want to rely on paid marketing tactics down the road. When starting with SEO, it is important to think about the kind of terms your potential customers or audience might use. Secondly, consider how location based you want your keywords to be - are you looking to win searches for people in a certain location? If so, you may want to include those keywords on your website. If you are running search campaigns, you can get a good idea of what keywords and phrases people use when searching for your products or services. This gives you an idea of keywords you'll want to rank for organically. You an also look to search suggestions for tangentially related keyword phrases. You can always use different channels to gain leads more immediately, while you work on growing your organic traffic overtime. Thanks!
  5. Good question! For me, a qualified lead (form fill) is a conversion. As such, I find time on page a valuable indicator. Of course, KPIs are often contextual, and a lengthy time on page isn't always a good thing - perhaps people are confused, and calls to action aren't clear. In my case, however, time on page gives me a good idea of if people are landing somewhere that meets expectations. If I'm running ads through search, display, or paid social and my click-through rate (CTR) is good, but time on page is short, it is an indication that my landing page doesn't appropriately align with what they were hoping to find. I also find traffic sources valuable - this gives you an idea of how different channels are performing and if they are contributing towards conversion, and where there are opportunities to build out a larger content strategy. Looking forward to hearing what other people find helpful :)
  6. 1) Use headings to help google understand and prioritize your content and to help improve usability for website visitors. 2) Don't create spammy copy for the sake of SEO. Also, don't get so caught up in clever copy that you miss out on SEO. Strive to create content that considers SEO and brand voice. 3) Write as you naturally would. Yes, add headings and keywords, but do so in a way that it would happen organically.
  7. For me personally I always try to capture what exactly myself or the client is offering above the fold. Perhaps if you are a massive brand or very recognized with signature creative, this is less of an issue for you. If you plan on using tools like Google Ads to drive traffic, you may want to emphasize communicating your service or product above the fold. You don't want to leave potential clients confused about what you do or offer, and waste ad spend. A brand with recognizable creative, however, may have the advantage of someone already knowing what they offer and find themselves less concerned with confusing potential customers.
  8. I think it is easy to get caught up in creating content and posting on social without having a clear idea of how the content fits into business goals. Before posting on social, I think you want to have a clear idea of your online business goals (SMART goals), and then you can identify how you want the content to help you get there. From there, you can consider your audience, the kind of information they find valuable, the creative that would resonate, and the best channel to meet them on. You also want to consider what part of the buyer's journey they are on. Some content is excellent for creating brand awareness; other content helps minimize confusion around a product. These are the key questions I think are helpful to consider around content (social included). Because you want to consider destination URLs and so on, it can be very helpful to create a content calendar to keep you organized and on track. What are your content goals? Who is your target audience (who are we trying to reach)? What is your budget for distributing content? What channels (Instagram, LinkedIn, Google display, email, press releases, sponsored content etc.) will you use? What are your destination url(s) (blog posts, landing pages, services pages)? What is your key messaging? Have you decided on your CTA’s "calls to action" (Sign up, Subscribe, etc.) What campaign assets are required (white-paper, free guide, etc.) Do you have creative assets sized for different channels? Do you have tracking and analytics in place?
  9. I really like this website - the copy, imagery, and colours are all working really well together. Well done 😊 I'd consider adding a gallery block with some images highlighting the amenities to the bottom of the homepage just under the book now block. Or, perhaps in place of images, a quick and snappy testimonial to give people one last nudge to click book now.
  10. Colour is a great way to communicate an overall feeling. As @Spark_plugin mentioned, colour can be used to convey different brand attributes - like being personable, demonstrating authority, or being quirky and so on. When I design websites for clients I think about their brand, services, or product, and the way they want to be perceived by potential customers.. From there, I have a good feeling of their overall vibe and the colours that would work best for them. With colour, I also think it's important to make sure the imagery you use also works well with the colour palette. And even beyond the colour palette, does the imagery you use effectively communicate the overall feeling you are going for.
  11. I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc). For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story. When it comes to the about us section, I keep it somewhat minimal and approach it as if someone asked me about my business in person. I would want to provide useful information and come across as friendly and approachable. However, I would want to avoid going into a lengthy back story that isn't necessary relevant to them solving their problem.
  12. Have a content strategy in mind. As mentioned above, a blog can be a lot of work, and it can be time-consuming. This isn't a bad thing - but it is a reason to have some goals around why you are blogging. SEO aside, before writing a blog, consider what kind of content you are writing and how you intend to distribute it. You also want to think about your goals. For example, are you hoping to get more people familiar with your products or services, or are you addressing an audience in a different part of the buyer's journey? Is the blog intended to help address hesitations and move people from consideration to purchase? Once people are done reading your blog, what steps would you like them to take? With that said, quality content is the most important. You don't want to get so caught up in your "goals" that you lose sight of providing helpful content. You may not get a ton of shares when you initially share your content. However, if you start with quality content, you may find people are retweeting and sharing your content many months later.
  13. I think this comes down to creating content that provides value and depending on your audience, helps them solve a problem or answer a question. When I create content for my website, I try to be mindful of keywords and what I may want to rank for, but ultimately I don't want to create something just for the sake of SEO. So, I write something with the idea that I want it to be helpful (free guides etc) and if it gets backlinks, that's an added bonus.
  14. When I created my website i knew i would be relying on mostly stock photos. There are so many amazing stock photos available that I wasn't too concerned about this, but it did take a lot of digging to find the right ones. I wanted to create something that was inviting, optimistic, approachable and recognizable by location. I also opted for images that are a bit grainy or resemble film photography. Thanks Tiny Coast Digital
  15. Hi All, My logo is pretty simple. I offer digital marketing and web design for small businesses. Tiny Coast is a loose reference to just that - small businesses on the coast. The logo is simply my name in the form of a wave. I used an informal and playful font because I want to have more of a boutique feel than a big agency - something that would appeal to a small business owner who is looking to work with a freelancer or smaller firm. I also know digital marketing can feel confusing for people and I wanted to create something that felt approachable. Thanks Tiny Coast Digital
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