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  1. I have noticed softer, calmer colours have been very popular in the last year or so. This is a fun tool you may want to check out: https://coolors.co/
  2. Creating content is a lot of work! Before getting started it is well worth it to take a bit of time to consider your content goals. Before creating content I find it is valuable to try and answer these questions: 1) Is this piece of content for someone who may be learning about my services for the first time, or someone who is familiar but may need a bit more information before making a decision? 2) Who am I communicating with? What are my buyer personas? 3) Based on what I know about my audience or potential audience, what kind of content will they engage with or find valuable? What kind of creative would appeal to them? 4) What channels are the best to reach my audience? 5) What is my call to action? 6) Do I have measurement in place so I can tell what is working and what isn't? I wrote a blog post breaking down this process in more detail - https://tinycoastdigital.com/insights/content-marketing-101 Thanks 😊
  3. Thought this article did a great job looking at conversion rate and using people in pictures. Learn more here: https://vwo.com/blog/human-landing-page-increase-conversion-rate/
  4. hello! I offer digital marketing and web design services for small business owners. More recently, I created an online course aimed at helping beginners and people looking for a DIY approach to growing their business with digital marketing. Stepping out and working on my own rather than agency or in house positions has been a great new adventure. You can learn more at tinycoastdigital.com Looking forward to learning about everyone's businesses 😊
  5. Digital marketing can feel very overwhelming. Most people know they need digital marketing, but it is hard to know where to start. It is best to get very clear on your business goals and your audience to remove all the noise. When you decide on your goals, make sure you get clear on what you want to achieve. For example, rather than saying "I want more website traffic," call out what you really want - "I want to increase sales by 10% in the next six months." Increased traffic with a high bounce rate and low time on site likely isn't a win for your business and, therefore, will not help you reach your goals. Reaching your goal of increased sales may require more traffic but a better strategy for reaching your goal is probably something more concrete, like "gaining ten qualified leads a month." Once you know that you are going to hit your sales goal by increasing your qualified leads, you can think about HOW you will do that. Addressing your goals allows you to narrow in on where you can improve and where to invest your time and effort. Perhaps you already have a lot of traffic, but you need to hone in on your messaging and increase your conversion rate. Alternatively, you may have great UX and messaging, but you need more traffic to increase your conversion rate and reach your goal. Once you have established your audience and goals, tools and tactics become much clearer. Next, you can get more tactical and think about the kind of content to create and what channels are best for reaching your goal. Before you set out on paid ads, I think it is essential to make sure you can communicate what you offer and why your product or service is of value. This kind of messaging will be key for ad and landing page copy. From there, make sure you have tracking, like google analytics installed, so you can test and measure results. A lot of digital marketing is experimentation, and measurement lets you know where to invest more resources or change direction. It is always good to remember digital marketing is holistic. So, for example, if you have an excellent click-through rate on your ads, but your landing page isn't performing well, consider how you can improve your landing page. Thank you πŸ™‚
  6. Hi there, I am currently trying out Thinkific. At this point it is a bit of a disjointed ad on - you can see the Squarespace component here https://tinycoastdigital.com/shop and the course here https://tinycoastdigital.thinkific.com/courses/digital-marketing-for-beginners. I haven't done enough digging into it but it does look like Thinkific has some opportunities for integration with Squarespace. Some more information on that here: https://support.thinkific.com/hc/en-us/articles/360030720213-How-to-Link-Thinkific-With-Your-Existing-Website Hope this helps πŸ™‚
  7. Font is a creative and practical choice. It can play a big role in your brand personality, and it also needs to be easy to read. Another consideration is that the fonts you use pair well together and work across all of your marketing materials (ebooks, social assets, downloads and so on). https://www.typewolf.com/ is a great site for discovering different fonts and font pairings. It also provides free font alternatives which is super helpful.
  8. I think this is a great question. I think one thing to consider is the cost of acquisition. Digital strategy should be part of your larger business strategy - it is important to consider how you will drive traffic, margins, and cost per conversion. In-person, for example, you may have a great location with lots of foot traffic. Online, however, you may be up against several competitors and rank poorly in search engines. You may want to do a SWOT of your digital properties. For example, perhaps you have poor SEO, but a great social following or email list - this gives you an idea of channels you can prioritize and where you need to allocate more energy to grow. Additionally, you want to clarify how much you are willing to pay per lead/conversion. For example, if your product sells for $20, your margin is 40%, and it costs $6 to acquire each customer through paid ads, you will need to sell a lot of your product or consider other methods of driving traffic. Having clear goals in mind and stating the tactics you plan to use to reach those goals can help keep you on track. Thanks πŸ™‚
  9. Site URL: https://tinycoastdigital.com/ Hi All, I created a guide for growing your business with content marketing. The guide covers establishing your audience, picking the right channels, deciding on the right content types, on and off page SEO, and more. I've personally found content very helpful in increasing my visibility in search engines, and hope you find this guide helpful πŸ™‚ You can find it here: https://tinycoastdigital.com/insights/content-marketing-101
  10. Site URL: https://tinycoastdigital.com/ Hi All, I put together a list of digital marketing resources. Topics covered include content strategy, landing pages, website traffic and more. Please feel free to check it out at https://pin.it/1dNuAZT. Hope it is helpful!
  11. SEO is a lot of work and doesn't happen overnight. That said it is well worth the time and energy if you don't want to rely on paid marketing tactics down the road. When starting with SEO, it is important to think about the kind of terms your potential customers or audience might use. Secondly, consider how location based you want your keywords to be - are you looking to win searches for people in a certain location? If so, you may want to include those keywords on your website. If you are running search campaigns, you can get a good idea of what keywords and phrases people use when searching for your products or services. This gives you an idea of keywords you'll want to rank for organically. You an also look to search suggestions for tangentially related keyword phrases. You can always use different channels to gain leads more immediately, while you work on growing your organic traffic overtime. Thanks!
  12. Good question! For me, a qualified lead (form fill) is a conversion. As such, I find time on page a valuable indicator. Of course, KPIs are often contextual, and a lengthy time on page isn't always a good thing - perhaps people are confused, and calls to action aren't clear. In my case, however, time on page gives me a good idea of if people are landing somewhere that meets expectations. If I'm running ads through search, display, or paid social and my click-through rate (CTR) is good, but time on page is short, it is an indication that my landing page doesn't appropriately align with what they were hoping to find. I also find traffic sources valuable - this gives you an idea of how different channels are performing and if they are contributing towards conversion, and where there are opportunities to build out a larger content strategy. Looking forward to hearing what other people find helpful :)
  13. 1) Use headings to help google understand and prioritize your content and to help improve usability for website visitors. 2) Don't create spammy copy for the sake of SEO. Also, don't get so caught up in clever copy that you miss out on SEO. Strive to create content that considers SEO and brand voice. 3) Write as you naturally would. Yes, add headings and keywords, but do so in a way that it would happen organically.
  14. For me personally I always try to capture what exactly myself or the client is offering above the fold. Perhaps if you are a massive brand or very recognized with signature creative, this is less of an issue for you. If you plan on using tools like Google Ads to drive traffic, you may want to emphasize communicating your service or product above the fold. You don't want to leave potential clients confused about what you do or offer, and waste ad spend. A brand with recognizable creative, however, may have the advantage of someone already knowing what they offer and find themselves less concerned with confusing potential customers.
  15. I think it is easy to get caught up in creating content and posting on social without having a clear idea of how the content fits into business goals. Before posting on social, I think you want to have a clear idea of your online business goals (SMART goals), and then you can identify how you want the content to help you get there. From there, you can consider your audience, the kind of information they find valuable, the creative that would resonate, and the best channel to meet them on. You also want to consider what part of the buyer's journey they are on. Some content is excellent for creating brand awareness; other content helps minimize confusion around a product. These are the key questions I think are helpful to consider around content (social included). Because you want to consider destination URLs and so on, it can be very helpful to create a content calendar to keep you organized and on track. What are your content goals? Who is your target audience (who are we trying to reach)? What is your budget for distributing content? What channels (Instagram, LinkedIn, Google display, email, press releases, sponsored content etc.) will you use? What are your destination url(s) (blog posts, landing pages, services pages)? What is your key messaging? Have you decided on your CTA’s "calls to action" (Sign up, Subscribe, etc.) What campaign assets are required (white-paper, free guide, etc.) Do you have creative assets sized for different channels? ο»ΏDo you have tracking and analytics in place?
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