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Showing results for tags 'weeklywisdoms'.
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Building a social media strategy can be tricky, but once you crack the code, it can be so helpful in building and maintaining a brand. Posting on-brand content for your community can help validate your brand as well as increase recognition and recall. What are ways you have found it useful to integrate social media into your website and brand? Share in the comments below!- 16 replies
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With 77% of internet users in 2019 reporting that they read blogs regularly, it’s no wonder starting a blog is such a popular endeavor. While seemingly simple and straightforward, blogs can often be more time consuming and require more effort than anticipated. Hindsight is often 20/20. What do you wish you knew before starting your blog that would’ve made the whole process smoother? What best practices can you share to help set others up for success? Share in the comments below!
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There are many exciting ways to grow your business beyond traditional marketing, including being proactive about creating an outreach list to generate buzz for your business. Your outreach list can include social media influencers, industry bloggers, traditional reporters for industry publications, or even the owners of similar businesses. Networking in these groups can help you reach and connect with your target audience on a variety of fronts! How did you build your outreach list? Did you develop a standard pitch to send? Tell us all about how you tackled the outreac
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Your website and brand’s personality is established by your overall styling choices like fonts and colors. But it’s through the imagery you choose that your website’s tone and message can really shine. You can take your own photos or use stock images, or you could choose to use infographics instead. Whichever you decide to do, choosing compelling images can help further your business goals. What are ways you’ve used imagery on your website? What kind of impact did it have? Share in the comments below!
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The “About Us” page can be an important part in turning a visitor into a customer. It’s your moment to tell them your story and emphasize why your product or service is the right choice for them! For personal sites, we find that focusing on your personal statement, achievements and a way to get in touch is most helpful. For storefront businesses, sharing a brief "how we came to be" history, impactful testimonials, and your hours and location are best. What is your strategy for your “About Us” page? Do you pack it with info or keep it minimal? Tell us all about it in the comments belo
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As a small business owner, you have an exciting opportunity to personalize the customer experience, like answering promptly or following up on solutions provided, in a way that big companies don’t. You could also have a detailed FAQ page to address commonly asked questions, or maybe a generous return/exchange policy. Having an action plan for every avenue of communication, or potential scenario, from the beginning can help you make sure your customers feel happy and supported. Great customer service can lead to repeat business and referrals! How have you set yourself up for success in pro
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Backlinks are links from one website to another. For example, if a cooking blog references and links to your website in their blog post, that’s a backlink. Growing your backlinks over time can have a significant impact on your website’s SEO ranking, as they reinforce the quality of the content on your site. The question then becomes, how can you generate backlinks to your website? Best practices include writing guest posts on other publication sites or developing shareable content that your audience posts to their social media. With a variety of places to start from, what advice would yo
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This week we want to talk about website inspiration. We have all faced the dilemma of a blank sheet, or website, at the start of a project. That’s when looking for sources of inspiration comes in handy. With so many incredible websites out there, we want to know which ones really speak to you and why. Share your favorites in the comments below!
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Why exactly are logos so important? Logos help set the tone for your business, as they are often your brand’s first impression on potential customers. As we know, our brains can process images more quickly than text, so having a logo helps users identify and remember your brand. Think of it as your company’s ID in your customers’ minds, it’s how you stand out among your competitors. How did you decide on your logo? What do you like most about it? What core message or feeling did you want your logo to convey? Tell us all about your logo in the comments below
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Whether you’re prepping for Black Friday and Cyber Monday or getting ready for Boxing Day sales, the holiday season has arrived. There are so many ways to prepare your website and business for the holidays: give your website a holiday themed makeover, have special sales, update your product offerings, etc. How are you preparing your website for the holiday season? What is your go-to strategy? Share in the comments below!
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There are a variety of details to consider when setting up your online store, all in service of the ultimate goal: helping your customers find what they’re looking for and complete checkout smoothly. Get a head start by brainstorming tags, categories, and subcategories so customers can quickly find what they are looking for and browse related items. Think early on about which shipping options and potential discount codes might serve you best. These kinds of decisions can have a direct impact on performance. How do you make sure your online store is set up for success? Share in the
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A cohesive brand is made up of many smaller decisions, from color palette to language used on social media. Where would you begin? A product is never just a product, right? Choosing certain products or services is often done with the general experience we think they will provide in mind. The goal of branding overall is to stand out from the crowd, to have a name that will be remembered, preferred, and even admired. Share your must-haves in the comments below.
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Your website’s navigation might not be the first thing you think about when setting up your website, but it is a key aspect of your customer’s experience with your brand. A smooth navigation setup can really make an impact and encourage repeat visitors. A common goal for navigation is making sure your visitors don’t have to click more than 2-3 times to get from one section of the website to another. Some achieve this by sketching their site out on paper first. Others put everything in first, then let their analytics do the talking. Everyone has different strategies to achieve their perfec
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Sending out an email campaign to all your customers can be quite daunting. How do you catch their attention, drive sales, and keep them away from that Unsubscribe button?! There are all sorts of tried and true best practices like developing a cadence or focusing on your subject line. What are some of your personal best practices when it comes to email marketing? Share your own Do’s and Don’ts below!
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Delicate, understated, and calming? Or bold, exaggerated, and energetic? There are so many options when it comes to packaging design or general branding, each telling its own story. How would you describe your design style? How did you choose what was right for you? Share your tips below!
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A nonprofit’s online presence is key in its success. A website provides the perfect opportunity to educate the public about your cause as well as allow visitors to show support to the mission. Creating an impactful website will encourage new and returning visitors to share your cause, donate, and even volunteer. From strategically placed call-to-action buttons and Donation Blocks to striking the right balance between text and infographics, there are many ways to improve your website’s impact. What are your tried and true tips and tricks for launching an effective nonprofit website?
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Late last year, Squarespace launched Member Areas, allowing you to add gated areas within your site. These Member Areas give you the opportunity to increase brand loyalty, get to know your customers, as well as create a new revenue stream. With virtually endless options on how to use it, how have you incorporated gated content and what kind of impact has it made on your brand/business? Share in the comments below!
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Designing a website with a lot of text-based information can be a challenge as big chunks of text can be off-putting to the reader. Often, we rely on imagery to draw the users' attention or help communicate a message. But what if we don't have or want to rely on imagery? What are some practices you've used or seen that create an engaging and informative display of textual content? Share in the comments below!
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With the end of year holidays behind us and Valentine’s Day around the corner, there’s always something to anchor content, a product line or sale to. Catering to every holiday can also be a daunting task. How do you decide which ones make sense for you to engage with? Tell us which ones you lean into and why in the comments below!
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After the whirlwind of the holiday season, things tend to calm down significantly. You spent the last few months getting all these new customers and expanding your community; now, how do you keep your audience engaged in the new year? Is it newsletters? New stock? Share your tried and true methods on engaging your audience after the holidays in the comments below.
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This week, we want to know what you think the most important finishing touches are on a website. There are all kinds of websites out there, and it’s no secret that some feel more professional than others. There are so many features to take into consideration when building your website, and so many ways to tweak it to make it just right! Colors, fonts, banners, navigation… the list is endless. What are your 3 things that make you feel a website is polished and professional? Share in the comments below!
