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Everything posted by Tiny_Coast

  1. 1) Use headings to help google understand and prioritize your content and to help improve usability for website visitors. 2) Don't create spammy copy for the sake of SEO. Also, don't get so caught up in clever copy that you miss out on SEO. Strive to create content that considers SEO and brand voice. 3) Write as you naturally would. Yes, add headings and keywords, but do so in a way that it would happen organically.
  2. For me personally I always try to capture what exactly myself or the client is offering above the fold. Perhaps if you are a massive brand or very recognized with signature creative, this is less of an issue for you. If you plan on using tools like Google Ads to drive traffic, you may want to emphasize communicating your service or product above the fold. You don't want to leave potential clients confused about what you do or offer, and waste ad spend. A brand with recognizable creative, however, may have the advantage of someone already knowing what they offer and find themselves
  3. I think it is easy to get caught up in creating content and posting on social without having a clear idea of how the content fits into business goals. Before posting on social, I think you want to have a clear idea of your online business goals (SMART goals), and then you can identify how you want the content to help you get there. From there, you can consider your audience, the kind of information they find valuable, the creative that would resonate, and the best channel to meet them on. You also want to consider what part of the buyer's journey they are on. Some content is excellent fo
  4. I really like this website - the copy, imagery, and colours are all working really well together. Well done 😊 I'd consider adding a gallery block with some images highlighting the amenities to the bottom of the homepage just under the book now block. Or, perhaps in place of images, a quick and snappy testimonial to give people one last nudge to click book now.
  5. Colour is a great way to communicate an overall feeling. As @Spark_plugin mentioned, colour can be used to convey different brand attributes - like being personable, demonstrating authority, or being quirky and so on. When I design websites for clients I think about their brand, services, or product, and the way they want to be perceived by potential customers.. From there, I have a good feeling of their overall vibe and the colours that would work best for them. With colour, I also think it's important to make sure the imagery you use also works well with the colour palette. And e
  6. I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc). For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story. When it comes to the about us section, I keep it somewhat minimal and ap
  7. Have a content strategy in mind. As mentioned above, a blog can be a lot of work, and it can be time-consuming. This isn't a bad thing - but it is a reason to have some goals around why you are blogging. SEO aside, before writing a blog, consider what kind of content you are writing and how you intend to distribute it. You also want to think about your goals. For example, are you hoping to get more people familiar with your products or services, or are you addressing an audience in a different part of the buyer's journey? Is the blog intended to help address hesitations and m
  8. I think this comes down to creating content that provides value and depending on your audience, helps them solve a problem or answer a question. When I create content for my website, I try to be mindful of keywords and what I may want to rank for, but ultimately I don't want to create something just for the sake of SEO. So, I write something with the idea that I want it to be helpful (free guides etc) and if it gets backlinks, that's an added bonus.
  9. When I created my website i knew i would be relying on mostly stock photos. There are so many amazing stock photos available that I wasn't too concerned about this, but it did take a lot of digging to find the right ones. I wanted to create something that was inviting, optimistic, approachable and recognizable by location. I also opted for images that are a bit grainy or resemble film photography. Thanks Tiny Coast Digital
  10. Hi All, My logo is pretty simple. I offer digital marketing and web design for small businesses. Tiny Coast is a loose reference to just that - small businesses on the coast. The logo is simply my name in the form of a wave. I used an informal and playful font because I want to have more of a boutique feel than a big agency - something that would appeal to a small business owner who is looking to work with a freelancer or smaller firm. I also know digital marketing can feel confusing for people and I wanted to create something that felt approachable. Thanks Tiny C
  11. Hi there, I think a lot of branding comes down to establishing your "why." Not just why your product exists but why that should matter to other people. From there, I think it is about getting very clear and concise on what you offer and understanding people's pain points and motivations. Next up, establishing content that is valuable for potential customers and the best channels to reach them. SEO and discoverability is obviously important, but it is also essential to consider what keywords people will use to find your products and services. For example, do they use
  12. Hello, I'm having trouble editing the /cart page. I need to remove the announcement bar on the /cart page but can't find out how to edit that page. Any ideas? Thanks so much for your help!
  13. Hi there, I'm looking to hide my navigation (header) but keep the announcement bar on one page only. Any ideas how I might accomplish this? Any help would be so appreciated! Thank you!
  14. @tuanphan Great suggestion, thank you!! And great catch, ill make sure to fix that 🙂
  15. @tuanphan Thank you so much for the help. I really appreciate it!
  16. No huge changes on my behalf but I did make an effort to update a few images to reflect the season, as you can see here: https://tinycoastdigital.com/digital-marketing-services I will likely work in a 12 days of Christmas theme to social content, offering free marketing tips and advice for growing small businesses.
  17. Hi Richard, Squarespace 7.1 comes with some great page building options. You can always start with a template and simply delete the pages you don't want and add additional content blocks to your homepage for a longer scrolling page. An example from my website, https://tinycoastdigital.com/webdesign - I have built this out to be one longer landing page. It is part of my website but has enough on it to be a stand alone one page website. Hope that helps! Brittany www.tinycoastdigital.com
  18. Site URL: https://tinycoastdigital.com/ Hello, I would greatly appreciate any feedback on my website. I offer website packages and digital marketing services. My hope is that I've made content client friendly and intuitive. Thanks in advance for your time! You can find my site at https://tinycoastdigital.com/ 😊
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