Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Advanced Search


Circle Member
  • Posts

  • Joined

  • Last visited

Everything posted by Tiny_Coast

  1. Digital marketing can feel very overwhelming. Most people know they need digital marketing, but it is hard to know where to start. It is best to get very clear on your business goals and your audience to remove all the noise. When you decide on your goals, make sure you get clear on what you want to achieve. For example, rather than saying "I want more website traffic," call out what you really want - "I want to increase sales by 10% in the next six months." Increased traffic with a high bounce rate and low time on site likely isn't a win for your business and, therefore, will not help you reach your goals. Reaching your goal of increased sales may require more traffic but a better strategy for reaching your goal is probably something more concrete, like "gaining ten qualified leads a month." Once you know that you are going to hit your sales goal by increasing your qualified leads, you can think about HOW you will do that. Addressing your goals allows you to narrow in on where you can improve and where to invest your time and effort. Perhaps you already have a lot of traffic, but you need to hone in on your messaging and increase your conversion rate. Alternatively, you may have great UX and messaging, but you need more traffic to increase your conversion rate and reach your goal. Once you have established your audience and goals, tools and tactics become much clearer. Next, you can get more tactical and think about the kind of content to create and what channels are best for reaching your goal. Before you set out on paid ads, I think it is essential to make sure you can communicate what you offer and why your product or service is of value. This kind of messaging will be key for ad and landing page copy. From there, make sure you have tracking, like google analytics installed, so you can test and measure results. A lot of digital marketing is experimentation, and measurement lets you know where to invest more resources or change direction. It is always good to remember digital marketing is holistic. So, for example, if you have an excellent click-through rate on your ads, but your landing page isn't performing well, consider how you can improve your landing page. Thank you πŸ™‚
  2. Hi there, I am currently trying out Thinkific. At this point it is a bit of a disjointed ad on - you can see the Squarespace component here https://tinycoastdigital.com/shop and the course here https://tinycoastdigital.thinkific.com/courses/digital-marketing-for-beginners. I haven't done enough digging into it but it does look like Thinkific has some opportunities for integration with Squarespace. Some more information on that here: https://support.thinkific.com/hc/en-us/articles/360030720213-How-to-Link-Thinkific-With-Your-Existing-Website Hope this helps πŸ™‚
  3. Font is a creative and practical choice. It can play a big role in your brand personality, and it also needs to be easy to read. Another consideration is that the fonts you use pair well together and work across all of your marketing materials (ebooks, social assets, downloads and so on). https://www.typewolf.com/ is a great site for discovering different fonts and font pairings. It also provides free font alternatives which is super helpful.
  4. I think this is a great question. I think one thing to consider is the cost of acquisition. Digital strategy should be part of your larger business strategy - it is important to consider how you will drive traffic, margins, and cost per conversion. In-person, for example, you may have a great location with lots of foot traffic. Online, however, you may be up against several competitors and rank poorly in search engines. You may want to do a SWOT of your digital properties. For example, perhaps you have poor SEO, but a great social following or email list - this gives you an idea of channels you can prioritize and where you need to allocate more energy to grow. Additionally, you want to clarify how much you are willing to pay per lead/conversion. For example, if your product sells for $20, your margin is 40%, and it costs $6 to acquire each customer through paid ads, you will need to sell a lot of your product or consider other methods of driving traffic. Having clear goals in mind and stating the tactics you plan to use to reach those goals can help keep you on track. Thanks πŸ™‚
  5. Site URL: https://tinycoastdigital.com/ Hi All, I created a guide for growing your business with content marketing. The guide covers establishing your audience, picking the right channels, deciding on the right content types, on and off page SEO, and more. I've personally found content very helpful in increasing my visibility in search engines, and hope you find this guide helpful πŸ™‚ You can find it here: https://tinycoastdigital.com/insights/content-marketing-101
  6. Site URL: https://tinycoastdigital.com/ Hi All, I put together a list of digital marketing resources. Topics covered include content strategy, landing pages, website traffic and more. Please feel free to check it out at https://pin.it/1dNuAZT. Hope it is helpful!
  7. SEO is a lot of work and doesn't happen overnight. That said it is well worth the time and energy if you don't want to rely on paid marketing tactics down the road. When starting with SEO, it is important to think about the kind of terms your potential customers or audience might use. Secondly, consider how location based you want your keywords to be - are you looking to win searches for people in a certain location? If so, you may want to include those keywords on your website. If you are running search campaigns, you can get a good idea of what keywords and phrases people use when searching for your products or services. This gives you an idea of keywords you'll want to rank for organically. You an also look to search suggestions for tangentially related keyword phrases. You can always use different channels to gain leads more immediately, while you work on growing your organic traffic overtime. Thanks!
  8. Good question! For me, a qualified lead (form fill) is a conversion. As such, I find time on page a valuable indicator. Of course, KPIs are often contextual, and a lengthy time on page isn't always a good thing - perhaps people are confused, and calls to action aren't clear. In my case, however, time on page gives me a good idea of if people are landing somewhere that meets expectations. If I'm running ads through search, display, or paid social and my click-through rate (CTR) is good, but time on page is short, it is an indication that my landing page doesn't appropriately align with what they were hoping to find. I also find traffic sources valuable - this gives you an idea of how different channels are performing and if they are contributing towards conversion, and where there are opportunities to build out a larger content strategy. Looking forward to hearing what other people find helpful :)
  9. 1) Use headings to help google understand and prioritize your content and to help improve usability for website visitors. 2) Don't create spammy copy for the sake of SEO. Also, don't get so caught up in clever copy that you miss out on SEO. Strive to create content that considers SEO and brand voice. 3) Write as you naturally would. Yes, add headings and keywords, but do so in a way that it would happen organically.
  10. For me personally I always try to capture what exactly myself or the client is offering above the fold. Perhaps if you are a massive brand or very recognized with signature creative, this is less of an issue for you. If you plan on using tools like Google Ads to drive traffic, you may want to emphasize communicating your service or product above the fold. You don't want to leave potential clients confused about what you do or offer, and waste ad spend. A brand with recognizable creative, however, may have the advantage of someone already knowing what they offer and find themselves less concerned with confusing potential customers.
  11. I think it is easy to get caught up in creating content and posting on social without having a clear idea of how the content fits into business goals. Before posting on social, I think you want to have a clear idea of your online business goals (SMART goals), and then you can identify how you want the content to help you get there. From there, you can consider your audience, the kind of information they find valuable, the creative that would resonate, and the best channel to meet them on. You also want to consider what part of the buyer's journey they are on. Some content is excellent for creating brand awareness; other content helps minimize confusion around a product. These are the key questions I think are helpful to consider around content (social included). Because you want to consider destination URLs and so on, it can be very helpful to create a content calendar to keep you organized and on track. What are your content goals? Who is your target audience (who are we trying to reach)? What is your budget for distributing content? What channels (Instagram, LinkedIn, Google display, email, press releases, sponsored content etc.) will you use? What are your destination url(s) (blog posts, landing pages, services pages)? What is your key messaging? Have you decided on your CTA’s "calls to action" (Sign up, Subscribe, etc.) What campaign assets are required (white-paper, free guide, etc.) Do you have creative assets sized for different channels? ο»ΏDo you have tracking and analytics in place?
  12. I really like this website - the copy, imagery, and colours are all working really well together. Well done 😊 I'd consider adding a gallery block with some images highlighting the amenities to the bottom of the homepage just under the book now block. Or, perhaps in place of images, a quick and snappy testimonial to give people one last nudge to click book now.
  13. Colour is a great way to communicate an overall feeling. As @Spark_plugin mentioned, colour can be used to convey different brand attributes - like being personable, demonstrating authority, or being quirky and so on. When I design websites for clients I think about their brand, services, or product, and the way they want to be perceived by potential customers.. From there, I have a good feeling of their overall vibe and the colours that would work best for them. With colour, I also think it's important to make sure the imagery you use also works well with the colour palette. And even beyond the colour palette, does the imagery you use effectively communicate the overall feeling you are going for.
  14. I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc). For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story. When it comes to the about us section, I keep it somewhat minimal and approach it as if someone asked me about my business in person. I would want to provide useful information and come across as friendly and approachable. However, I would want to avoid going into a lengthy back story that isn't necessary relevant to them solving their problem.
  15. Have a content strategy in mind. As mentioned above, a blog can be a lot of work, and it can be time-consuming. This isn't a bad thing - but it is a reason to have some goals around why you are blogging. SEO aside, before writing a blog, consider what kind of content you are writing and how you intend to distribute it. You also want to think about your goals. For example, are you hoping to get more people familiar with your products or services, or are you addressing an audience in a different part of the buyer's journey? Is the blog intended to help address hesitations and move people from consideration to purchase? Once people are done reading your blog, what steps would you like them to take? With that said, quality content is the most important. You don't want to get so caught up in your "goals" that you lose sight of providing helpful content. You may not get a ton of shares when you initially share your content. However, if you start with quality content, you may find people are retweeting and sharing your content many months later.
  16. I think this comes down to creating content that provides value and depending on your audience, helps them solve a problem or answer a question. When I create content for my website, I try to be mindful of keywords and what I may want to rank for, but ultimately I don't want to create something just for the sake of SEO. So, I write something with the idea that I want it to be helpful (free guides etc) and if it gets backlinks, that's an added bonus.
  17. When I created my website i knew i would be relying on mostly stock photos. There are so many amazing stock photos available that I wasn't too concerned about this, but it did take a lot of digging to find the right ones. I wanted to create something that was inviting, optimistic, approachable and recognizable by location. I also opted for images that are a bit grainy or resemble film photography. Thanks Tiny Coast Digital
  18. Hi All, My logo is pretty simple. I offer digital marketing and web design for small businesses. Tiny Coast is a loose reference to just that - small businesses on the coast. The logo is simply my name in the form of a wave. I used an informal and playful font because I want to have more of a boutique feel than a big agency - something that would appeal to a small business owner who is looking to work with a freelancer or smaller firm. I also know digital marketing can feel confusing for people and I wanted to create something that felt approachable. Thanks Tiny Coast Digital
  19. Hi there, I think a lot of branding comes down to establishing your "why." Not just why your product exists but why that should matter to other people. From there, I think it is about getting very clear and concise on what you offer and understanding people's pain points and motivations. Next up, establishing content that is valuable for potential customers and the best channels to reach them. SEO and discoverability is obviously important, but it is also essential to consider what keywords people will use to find your products and services. For example, do they use or even know the technical terms in your industry? If not, how can you position your copy to meet their needs best? I think when you start with these foundational pieces you can then consider the look and feel of your brand - the message you want to convey and how you want people to feel. Once you've established these bigger questions things like colour, font choice, photography and tone become much clearer. I created a guide to crafting your digital marketing presence, complete with worksheets for identifying your unique benefits and campaign planning. If you are interested in checking it out, you can find it here: https://tinycoastdigital.com/shop
  20. Hello, I'm having trouble editing the /cart page. I need to remove the announcement bar on the /cart page but can't find out how to edit that page. Any ideas? Thanks so much for your help!
  21. Hi there, I'm looking to hide my navigation (header) but keep the announcement bar on one page only. Any ideas how I might accomplish this? Any help would be so appreciated! Thank you!
  22. @tuanphan Great suggestion, thank you!! And great catch, ill make sure to fix that πŸ™‚
  23. @tuanphan Thank you so much for the help. I really appreciate it!
  24. No huge changes on my behalf but I did make an effort to update a few images to reflect the season, as you can see here: https://tinycoastdigital.com/digital-marketing-services I will likely work in a 12 days of Christmas theme to social content, offering free marketing tips and advice for growing small businesses.
  25. Hi Richard, Squarespace 7.1 comes with some great page building options. You can always start with a template and simply delete the pages you don't want and add additional content blocks to your homepage for a longer scrolling page. An example from my website, https://tinycoastdigital.com/webdesign - I have built this out to be one longer landing page. It is part of my website but has enough on it to be a stand alone one page website. Hope that helps! Brittany www.tinycoastdigital.com
  • Create New...