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Jo_SQSP

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Jo_SQSP last won the day on March 30 2020

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  1. Call to Action (or CTA) is a buzzword in the Marketing and Web Content fields these days. But, what actually is a CTA? Simply put, you’re inviting your visitors to take a desired action. It can range from two words (“Buy Now”) to two sentences, and its end goal could be anything - getting email subscribers, trial sign-ups, conversions, etc. A well crafted CTA can determine not only whether people take the desired action, but also how many. For an effective CTA, you need to consider both the design and the placement. For the design you can consider questions like how long should it be? How
  2. ‘Above the fold’ traditionally refers to print media, specifically the upper half of the front page of a newspaper. There is some debate amongst web designers as to whether the concept of ‘the fold’ applies to digital content. Some believe that given device context, such as viewing a website on a mobile device, scrolling is an agreed upon action. As long as it looks like there is a reason to keep scrolling, visitors will continue to do so. Others believe that even if the exact location of the fold changes between devices, it still very much exists. Visitors will only continue to sc
  3. Colors can be used throughout your website to tell the story of your brand. They are a key part of the experience the customer has with you, as colors are often what a customer remembers most. Colors are also an opportunity to direct your visitor’s eye towards important buttons or calls to action (CTAs). While it’s tempting to stick to your brand colors throughout your website, we find that choosing a different color for these buttons and CTAs helps them stand out. Think of your brand colors as your ‘passive’ ones and choose an ‘action’ color for all of your links and buttons.
  4. There are many exciting ways to grow your business beyond traditional marketing, including being proactive about creating an outreach list to generate buzz for your business. Your outreach list can include social media influencers, industry bloggers, traditional reporters for industry publications, or even the owners of similar businesses. Networking in these groups can help you reach and connect with your target audience on a variety of fronts! How did you build your outreach list? Did you develop a standard pitch to send? Tell us all about how you tackled the outreac
  5. As a small business owner, you have an exciting opportunity to personalize the customer experience, like answering promptly or following up on solutions provided, in a way that big companies don’t. You could also have a detailed FAQ page to address commonly asked questions, or maybe a generous return/exchange policy. Having an action plan for every avenue of communication, or potential scenario, from the beginning can help you make sure your customers feel happy and supported. Great customer service can lead to repeat business and referrals! How have you set yourself up for success in pro
  6. Hi @queenslanderaviaries, The Afterpay logo appearing on the product details page is currently only available for merchants using Squarespace 7.1. We know how important it is to all merchants to have this feature so we have logged it with our development team. We can't guarantee implementation or a timeline but it's on their radar.
  7. Backlinks are links from one website to another. For example, if a cooking blog references and links to your website in their blog post, that’s a backlink. Growing your backlinks over time can have a significant impact on your website’s SEO ranking, as they reinforce the quality of the content on your site. The question then becomes, how can you generate backlinks to your website? Best practices include writing guest posts on other publication sites or developing shareable content that your audience posts to their social media. With a variety of places to start from, what advice would yo
  8. Your website’s navigation might not be the first thing you think about when setting up your website, but it is a key aspect of your customer’s experience with your brand. A smooth navigation setup can really make an impact and encourage repeat visitors. A common goal for navigation is making sure your visitors don’t have to click more than 2-3 times to get from one section of the website to another. Some achieve this by sketching their site out on paper first. Others put everything in first, then let their analytics do the talking. Everyone has different strategies to achieve their perfec
  9. Your website and brand’s personality is established by your overall styling choices like fonts and colors. But it’s through the imagery you choose that your website’s tone and message can really shine. You can take your own photos or use stock images, or you could choose to use infographics instead. Whichever you decide to do, choosing compelling images can help further your business goals. What are ways you’ve used imagery on your website? What kind of impact did it have? Share in the comments below!
  10. Hi all, If you're experiencing 503 errors, or other connectivity issues, you can check out the Squarespace Status Page for more information. Please contact Customer Care if you have any further questions. Thank you!
  11. Hi all, If experiencing a 503 error or other connectivity issue, you can check the Squarespace Status Page for updates on any ongoing incidents. Please contact Customer Care if you have any additional questions.
  12. Hi there, If you're experiencing connectivity issues or 503 errors, you can always check the Squarespace Status Page for updates on any incidents.
  13. Hi there, When experiencing a 503 error, the best thing to do is to check the Squarespace Status Page to find out which services might be experiencing an outage. You can also contact Customer Care if you have any questions about it.
  14. Hi there, When experiencing a 503 error you can check the Squarespace Status Page or reach out to our Customer Care team on Twitter @SquarespaceHelp to find out more. Thank you!
  15. There are a variety of details to consider when setting up your online store, all in service of the ultimate goal: helping your customers find what they’re looking for and complete checkout smoothly. Get a head start by brainstorming tags, categories, and subcategories so customers can quickly find what they are looking for and browse related items. Think early on about which shipping options and potential discount codes might serve you best. These kinds of decisions can have a direct impact on performance. How do you make sure your online store is set up for success? Share in the
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