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Jo_SQSP

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Jo_SQSP last won the day on March 30 2020

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  1. An important part of growing your business successfully is taking the time to understand your customers and their journey. Knowing their motivations for buying your product offerings, how they found your business, which communication channels they prefer, and what your competitors are doing to lure them, is key to being able to retain your customers and develop products that they need and want. Additionally, market research will help you better understand where your resources and marketing budget should be directed in order to get a better return of investment. Best practices include: Defining your buyer persona Checking out how customers behave in stores that offer similar products Individual interviews and/or focus groups Processing the data into actionable steps Learning how to ask the right questions can be tricky, and there are resources like Hubspot and Hotjar that provide information that can guide you along the way. What are your tips for conducting market research? Share your thoughts in the comments below!
  2. Anchor links or page jumps are a vital component to any website, but specifically important for those websites that are text-heavy or have a lot of content on a single page. In essence, an anchor link is a special URL that takes you to a specific place on a page. They’re useful for letting your visitors skip to the parts of your content that interest them, and they’re a great organizational device that aids readability. As an added bonus, they help with SEO too. In Squarespace, there are two types of anchor links you can use, depending on the version of our platform you’re using. For example, if your site is on the Squarespace 7.0 platform, you can create anchor links on Index Pages using the steps in the guide Adding index page anchor links. If your site is on the 7.1 version, you can add a small custom code snippet and create an anchor link on Layout Pages. Check out our guide Creating anchor links. Before stuffing your Main Navigation with anchor links, there are some considerations you need to take into account. For example, too many items in your navigation can be aesthetically overwhelming and become a hindrance to readers. Links that are too close together can be a problem on mobile, specifically for visitors with limited hand mobility. How do you use anchor links on your website? Do you have any special practices or tricks? Let us know in the comments below!
  3. Throughout our lives we learn that colors can signify warnings and practical instructions (like the red for “stop” signs and green for traffic lights) or convey emotions and feelings, like blue and green for comfort and clarity; and orange and yellow for energy, youth, and warmth. This is part of what is known as color theory, and it can be a great tool to use when it comes to designing your website and choosing your color palettes. When choosing the colors that will represent your online presence, it is recommended to start with colors that are on brand for your business. You can then consider using pop colors, which can elicit certain emotions and responses in your target audience, and can highlight calls to action or important information. Balance is key to a successful color palette, so it is also recommended to use some neutral colors to balance out your color palette and avoid eye fatigue. Coolors is a great tool to get inspiration or even generate a color palette for you. How did you choose your site’s color palette? Did you use color theory or perform research? What advice would you give to others considering their color choices? Share your experiences and learnings in the comments below!
  4. These days, you probably have several social media accounts all relating back to your website and content. Most of these social accounts only allow for a single “link in bio”. How are you utilizing that real estate? Unfold’s Bio Sites can be the perfect hub for your website, social media accounts, and even an email link for your visitors to have easy access to the accounts that suit them. Better yet, you can customize your Bio Site to match your site’s brand, making this a clear extension of your website. Are you currently using Unfold and their Bio Site tool? Show us your designs and share your experience!
  5. Hi all, For websites on Squarespace version 7.1, you can upload videos from your device directly to section backgrounds. To learn more about your options and ideal specs, read our guide Adding videos to your site.
  6. Hey Ahmeid, It seems like you're looking to upload videos as thumbnail images. This is currently not possible. You can, however, upload a video as a background video, directly to your site. We have some further information on how to achieve this in our "Adding videos to your site" guide.
  7. Hey MaelleDion44, For all websites on the Squarespace 7.1 platform, you can upload background videos directly from your mobile device! To learn more about your options and ideal specs, read our guide "Adding videos to your site."
  8. Hi all, For websites on Squarespace version 7.1, you can upload videos from your device directly to section backgrounds. To learn more about your options and ideal specs, read our guide Adding videos to your site.
  9. Hey all, It is now possible to delete a Customer Account! Site owners and contributors with Administrator or Store Manager permissions can can delete an account holder's customer account from their profile in the Profiles panel. You can take a look at further information in our "Customer Accounts" guide.
  10. Hey there Neilc, You can now add text and modify style settings for customer email notifications per product type, which means that you should be able to change some of the built-in text. You can check out our guide "Customer Email Notifications" for further details
  11. Hey there GlassVial28, You can now add text and modify style settings for customer email notifications per product type. For example, if you want to include a download link in the confirmation email for a Service Product, you can certainly do so. You can check out our guide "Customer Email Notifications" for further details.
  12. Hi all, While it is still not possible to send customer notifications per product, you can change some of the text and style of the "Customer Email Notifications" with our new editor.
  13. Hi Matter, While it still isn't possible to add a PDF download to a customer notification email, you can now edit the text of the customer notification email" per product type in order to include a download link. You can take a look at our "Customer Email Notifications" guide for further information.
  14. Hey Comsiglieri, We've added a new feature to our customer email notifications and you can now modify text and other design elements by product type. You can check out further information in our "Customer Email Notifications" guide.
  15. Hey there JessiH, While there isn't a way to customize order notification emails per product, you can customize the emails per product type. We have a great guide here for reference titled "Customer Email Notifications" that you can check out. As Paul2009 mentioned, it is also possible to create automations for specific products with Squarespace Campaigns. Let us know if you have any further questions!
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