Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Advanced Search

Jo_SQSP

Administrator
  • Posts

    530
  • Joined

  • Last visited

  • Days Won

    1

Jo_SQSP last won the day on March 30 2020

Jo_SQSP had the most liked content!

Recent Profile Visitors

The recent visitors block is disabled and is not being shown to other users.

  1. Starting a new business can be an exciting, yet scary, process –from coming up with the idea for your products to drawing up a business plan that works for you, creating your brand, and finally bringing your business to life. There’s no one size fits all method to starting a business, but there are certain steps you can take to prepare yourself to launch your big idea. Forbes recommends considering these questions: Does your business idea solve a problem for you or someone else? Have you researched your potential market? Do you have a defined audience? Have you validated your idea? As an example, Squarespace customers Ergo Chic and Soul Cap considered their own needs and the needs of people around them to create businesses that solved existing gaps in the market. What was the first step you took to make your business idea a reality? What recommendations do you have for emerging entrepreneurs? Share your experiences and learnings in the comments below!
  2. With so many channels available for advertising a company and its products, it can be tricky to decide how much to spend on advertising and where to allocate your budget to maximize profit for each dollar spent on ads. According to Inc., a successful advertising budget takes into account several things, including the cost of each product, the target consumer, which media channels (i.e. social media or more traditional mediums like print and television) are best to reach your target audience, and their motivations for buying your products. Not to be confused with marketing, the right advertising can boost your company’s presence in the minds of consumers and, as a result, can help you reach your profit goals. How do you make the most of your advertising budget? Which mistakes do you avoid? Tell us all about it in the comments below.
  3. Favicons are a fun and unique way to maintain your branding consistent throughout the browsing experience. In essence, a favicon or a browser icon, is a small square image that displays next to a page's title in browser tabs and in other places across the web. Adding a custom favicon makes your site recognizable in a browser full of tabs or bookmarks. Sometimes the 16 X 16 pixels small icons can also display as the default image in search histories and search ads, and they can indirectly benefit SEO by increasing the usability of your site. Find out more about the history of the favicon. All Squarespace websites come with a default cube image as the favicon. Have you added your own favicon to your site? Do you have any recommendations for designing effective or innovative favicons? Share in the comments below!
  4. Vision statements are a powerful tool for companies both big and small. They serve as a North star for where you want to take your business in both aspirations and impact. While mission statements focus on the present, vision statements are all about the future. Vision statements are about finding the balance between simplicity, inspirational, meaningful to you, and most importantly, actionable. You can start developing your vision statement by asking yourself questions like what is the purpose of my business? What are my long-term goals? What are my company values? Then take these answers to craft 1 to 2 sentences that sum it up. Other best practices include using the present tense, and avoid using industry jargon. Some great examples of inspirational vision statements include: Ben & Jerry’s: "Making the best ice cream in the nicest possible way." TED: “We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.” How did you develop the vision statement for your business? What guiding questions did you find helpful? Share your learnings and vision statements in the comments below!
  5. The year is flying by; we can’t believe we’re already more than halfway through! We wanted to take a moment to celebrate some wins with you all focused on customer interactions. It’s no secret that customers are a crucial part of any business and we’d like to hear about moments that they provided much appreciated levity or reminded you why it is that you do what you do. Share your favorite customer interaction, of the year or in general, in the comments below!
  6. A business plan is a crucial step towards bringing your idea to life. It is your roadmap to guide you through the winding road of getting your business off the ground. Beyond establishing your business’ focus, a solid business plan can also help you secure funding and attract top talent. Your business plan should answer questions like what is the purpose of your business? Who is your audience? What needs are you filling? How will you define success? Researching and writing out the answers to these big questions will help you set yourself up for success. How did you tackle your business plan? What resources did you rely on, and what learnings did you gain along the way? Share your tips for developing a solid business plan in the comments below!
  7. Choosing images for your website can be a fun, yet daunting, task. You need to decide how you want to present your brand to potential customers. You can choose to keep your website imagery focused solely on your actual product, or open it up to some more varied imagery. Showing people and faces in your images can be a powerful tool. They can serve as visual cues so that your visitors will ‘look where they look’, guiding visitors through your website’s information. This kind of image can provide context for your products, or even lend more authenticity to your About or Testimonial pages. Others can find the inclusion of people and faces distracting, particularly if the images are very obviously staged stock photos. Where do you land on using people in pictures? Have you noticed their impact or lack thereof? Share your learnings in the comments below!
  8. Hi there, To achieve this, your best bet might be to embed your showcase as a playlist into a Gallery Block. This would require a Plus plan on Vimeo, you can see the different features available per plan in their guide: Showcases. You can learn more about adding videos to pages and posts to choose the right option for you.
  9. Keywords are essential for generating traffic from search engines. But which keywords should you use? And how do you brainstorm your ideas? Let’s go through some ways to generate ideas and different types of keywords you can use. To get started, there are tons of organizational note apps that lend themself to a personal brainstorm, so play around and see what works for you! I personally use Google’s JamBoard as my virtual sticky note go-to. This way I can visualize the contents of my site and see what keywords make sense for which pages. For my example photography business, I decided to break it up into the different types of photography I’m involved in and some potential keywords that would relate: Some questions to ask yourself when brainstorming: Who is your target audience? What sets you apart from your competitors? What synonyms can you utilize? For example: New York photographer and NYC photography are two different keywords. And what other words does Google autofill? Type the words you've come up with in Google and see what else pops up! When determining types of keywords, there’s “Head” and “Long-tail”, and there are benefits to using both types. Head keywords are short, usually one-word keywords that catch a wide audience like ceramics, tapestry, and shoes. Long-tail keywords are Multi-word phrases that are more specific, such as engagement photography, NYC shoe designer, and LA dog cafe. Head keywords can catch a more general audience who might not be specifically looking for you, whereas long-tail keywords cater to those who search with the intent of finding a specific product or service. How did you brainstorm your keywords? Any tools or tricks that aided you in the process? Share your thoughts and tips in the comments below!
  10. Congratulations, the first big step has been taken - you launched your website! Now, it’s time to check how it is doing. Monitoring Key Performance Indicators (KPIs) for your site will help you determine its performance, uncover optimization opportunities and ultimately assist you with converting your visitors into actual customers. Squarespace Analytics is our website reporting tool, designed to empower users with a wide range of insights including pageviews, conversion, sales, referrers, and bounce rate, that can offer a clear picture of how your site is performing. Set yourself up for success thinking through what exactly you want to measure, why you are measuring it, and what actionable steps you’ll be able to take. And through the Squarespace App you can have this info accessible on the go! The most relevant and useful metrics to track are certainly dependent on your website and business goals. Nevertheless, there are some claimed key website KPIs that should require attention like conversion rates, mobile vs desktop traffic, or traffic sources. Which are your top ones and why? Tell us about them in the comments below.
  11. Sliders AKA slideshows are revolving carousels in a website showing products or photos. Often they’re displayed as a banner at the top of the webpage and occupy the full width of the browser window. They create a dynamic browsing experience and offer visitors a taste of your brand, your work, or offerings. With Squarespace you can create sliders using Gallery Sections, Summary Blocks and Gallery Blocks. While their usage is very popular and they can be helpful to consolidate content so more is visible on one screen, some find them more often distracting than attracting, due to the fact of several messages being delivered at once which can lead to the focus being lost. Deciding if including carousels is the right choice for you will depend on your business, audience, and goals. What are your feelings on using sliders and what are some examples where you feel folks have used them intentionally and effectively? Share in the comments below!
  12. Google My Business (GMB) is a free tool for managing the address and information that appears for your company in Google Search and Maps. Is it worth listing your business? The short answer is: yes. You can either set this up directly in Google, or within your Squarespace website you can manage Google My Business via the Marketing > Location Management panel. Having an additional avenue for your customers to call, email, visit your website, and engage with your business can help boost your search rankings. You can engage with customer reviews, list your contact and business information, and gain insights into local search performance. You may be asking: what if I don’t have a physical address to list for my business? Well, there are several options available if you want to use Google My Business. You can list “I deliver goods and services to my customers" to hide an address The post office can assign a physical address to a P.O. box upon request You can rent a mailbox at a private delivery company that offers the same option Have you leveraged Google My Business for your own website? Any insights gained from it’s additional analytics? Let us know in a comment below how GMB has worked for you! Note that Location Management is a Premium feature available in Business and Commerce plans. Only site owners and contributors with Admin permissions can make changes to Location Management.
  13. Hi @sallygregg, You can change your notification settings by navigating to the drop down menu in the top right-hand corner and selecting Account Settings. There's a box on the right-hand side with Notification Settings. Here you can enable email notifications by clicking into any of the categories you're interested in. Let us know if you have any other questions!
  14. SEO is all about doing what you can to ensure your content is a top result in searches for relevant keywords. Solid SEO copy helps your intended audience find your site in the first place, pulling in those most likely to engage with your content and convert from visitors into customers. Working on your SEO copywriting is a great way to ensure your site ends up in front of the people who need or want it the most. Ultimately, you want to create content that is useful to your customers. An easy way to get started is by researching what customers are asking you specifically (via your customer service or socials) or what people are asking Google about your keywords. You can do this by searching a related keyword and looking at the ‘People also ask’ box. Once you know what information would be most useful, take the time to outline your content. This will help you keep your writing focused and avoid losing your readers through superfluous tangents. Consider using questions as headers where you can, to enforce the idea that you are providing answers. What have you found most impactful when tackling SEO copywriting? Share your favorite tips in the comments below!
  15. Promotional pop-ups are a great way to grab someone’s attention when they visit your website. You can let potential customers know about exciting sales or the launch of a new product. Pop-ups can also be used for more ‘housekeeping’ purposes like conducting surveys or asking visitors to verify their age for any age-restricted content you might have. On Squarespace you can tailor a variety of aspects of your pop-ups to maximize their impact. You can choose the layout, deciding between a subtle placement in the bottom right corner or going for a more dramatic, full page design. You can also customize the timing and frequency that they display. Learn more in creating a promotional pop-up. How have you used promotional pop-ups on your website? Which settings have been the most impactful for you? Share in the comments below!
×
×
  • Create New...