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Jo_SQSP

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Everything posted by Jo_SQSP

  1. An important part of growing your business successfully is taking the time to understand your customers and their journey. Knowing their motivations for buying your product offerings, how they found your business, which communication channels they prefer, and what your competitors are doing to lure them, is key to being able to retain your customers and develop products that they need and want. Additionally, market research will help you better understand where your resources and marketing budget should be directed in order to get a better return of investment. Best practices include: Defining your buyer persona Checking out how customers behave in stores that offer similar products Individual interviews and/or focus groups Processing the data into actionable steps Learning how to ask the right questions can be tricky, and there are resources like Hubspot and Hotjar that provide information that can guide you along the way. What are your tips for conducting market research? Share your thoughts in the comments below!
  2. Anchor links or page jumps are a vital component to any website, but specifically important for those websites that are text-heavy or have a lot of content on a single page. In essence, an anchor link is a special URL that takes you to a specific place on a page. They’re useful for letting your visitors skip to the parts of your content that interest them, and they’re a great organizational device that aids readability. As an added bonus, they help with SEO too. In Squarespace, there are two types of anchor links you can use, depending on the version of our platform you’re using. For example, if your site is on the Squarespace 7.0 platform, you can create anchor links on Index Pages using the steps in the guide Adding index page anchor links. If your site is on the 7.1 version, you can add a small custom code snippet and create an anchor link on Layout Pages. Check out our guide Creating anchor links. Before stuffing your Main Navigation with anchor links, there are some considerations you need to take into account. For example, too many items in your navigation can be aesthetically overwhelming and become a hindrance to readers. Links that are too close together can be a problem on mobile, specifically for visitors with limited hand mobility. How do you use anchor links on your website? Do you have any special practices or tricks? Let us know in the comments below!
  3. Throughout our lives we learn that colors can signify warnings and practical instructions (like the red for “stop” signs and green for traffic lights) or convey emotions and feelings, like blue and green for comfort and clarity; and orange and yellow for energy, youth, and warmth. This is part of what is known as color theory, and it can be a great tool to use when it comes to designing your website and choosing your color palettes. When choosing the colors that will represent your online presence, it is recommended to start with colors that are on brand for your business. You can then consider using pop colors, which can elicit certain emotions and responses in your target audience, and can highlight calls to action or important information. Balance is key to a successful color palette, so it is also recommended to use some neutral colors to balance out your color palette and avoid eye fatigue. Coolors is a great tool to get inspiration or even generate a color palette for you. How did you choose your site’s color palette? Did you use color theory or perform research? What advice would you give to others considering their color choices? Share your experiences and learnings in the comments below!
  4. These days, you probably have several social media accounts all relating back to your website and content. Most of these social accounts only allow for a single “link in bio”. How are you utilizing that real estate? Unfold’s Bio Sites can be the perfect hub for your website, social media accounts, and even an email link for your visitors to have easy access to the accounts that suit them. Better yet, you can customize your Bio Site to match your site’s brand, making this a clear extension of your website. Are you currently using Unfold and their Bio Site tool? Show us your designs and share your experience!
  5. Hi all, For websites on Squarespace version 7.1, you can upload videos from your device directly to section backgrounds. To learn more about your options and ideal specs, read our guide Adding videos to your site.
  6. Hey Ahmeid, It seems like you're looking to upload videos as thumbnail images. This is currently not possible. You can, however, upload a video as a background video, directly to your site. We have some further information on how to achieve this in our "Adding videos to your site" guide.
  7. Hey MaelleDion44, For all websites on the Squarespace 7.1 platform, you can upload background videos directly from your mobile device! To learn more about your options and ideal specs, read our guide "Adding videos to your site."
  8. Hi all, For websites on Squarespace version 7.1, you can upload videos from your device directly to section backgrounds. To learn more about your options and ideal specs, read our guide Adding videos to your site.
  9. Hey all, It is now possible to delete a Customer Account! Site owners and contributors with Administrator or Store Manager permissions can can delete an account holder's customer account from their profile in the Profiles panel. You can take a look at further information in our "Customer Accounts" guide.
  10. Hey there Neilc, You can now add text and modify style settings for customer email notifications per product type, which means that you should be able to change some of the built-in text. You can check out our guide "Customer Email Notifications" for further details
  11. Hey there GlassVial28, You can now add text and modify style settings for customer email notifications per product type. For example, if you want to include a download link in the confirmation email for a Service Product, you can certainly do so. You can check out our guide "Customer Email Notifications" for further details.
  12. Hi all, While it is still not possible to send customer notifications per product, you can change some of the text and style of the "Customer Email Notifications" with our new editor.
  13. Hi Matter, While it still isn't possible to add a PDF download to a customer notification email, you can now edit the text of the customer notification email" per product type in order to include a download link. You can take a look at our "Customer Email Notifications" guide for further information.
  14. Hey Comsiglieri, We've added a new feature to our customer email notifications and you can now modify text and other design elements by product type. You can check out further information in our "Customer Email Notifications" guide.
  15. Hey there JessiH, While there isn't a way to customize order notification emails per product, you can customize the emails per product type. We have a great guide here for reference titled "Customer Email Notifications" that you can check out. As Paul2009 mentioned, it is also possible to create automations for specific products with Squarespace Campaigns. Let us know if you have any further questions!
  16. Hi Sienawalker, We recently updated our customer notifications features, and you can now customize your emails based on the type of product your customers purchase! We have some great information on how you can do this in our "Customer Email Notifications" guide.
  17. Hey there PV-Wes, It is now possible to change the font pack for customer notifications! If you’d like to take a look at the customizations available, you can always check out our guide “Customer Email Notifications”. Specifically, it is possible to change font packs, font sizes, and text and link colors for customer notification emails.
  18. Hi StehpPFF, You can now add identifying text for the different product types in order to send custom product notifications to your customers. We have a great guide here with details on how to add this text in order to change per product type here.
  19. Starting your own business is an exciting and momentous endeavor that should be celebrated every chance you get. We invite you to introduce your business to the community and find out what others are up to in the comments below! Feel free to include interesting business origin stories, noteworthy milestones, or anything else you’d like to share. We’d love to hear it!
  20. When starting an online business, marketplaces and/or social platforms are usually a great option for taking the first steps into the world of ecommerce. They make it easier to find your audience, allowing you as a seller to expand your reach and accelerate customer acquisition. As you find your niche and your business starts growing, seeking an independent online presence could be an exciting next move to make. It’s an opportunity to take control and tell your brand story in a more cohesive and professional way. Squarespace helps make the operational aspects of such a move easier for sellers by offering an automatic option to import products from third-party platforms. From your experience with moving your business from a marketplace toward a more emancipated online presence, what are your top tips for someone starting a similar journey? Share them with us in the comments below!
  21. When conceptualizing and creating a website, font choices are often the last thing we think about. However, choosing the right fonts can not only help you aesthetically, but it can also aid in the user experience by having an impact on readability across different browsers; creating a consistent brand identity, and avoiding eye fatigue. Not all fonts are created equal, and it pays to do some research and choose a combination of fonts or a font family for your site taking into consideration the language that you’re writing in (specifically if it has non-standard characters, like those derived from cyrillic), how long your text is going to be, and the personality of your brand. It’s a whole world of fonts out there! From classic and elegant serif fonts, to minimalist sans serif fonts, these choices communicate who and what your business is to the world. Get to know more about choosing fonts in this practical guide published by 99Designs. As an additional resource, Google’s Design library has a great guide to using Google Fonts, which is a popular destination for web safe fonts. What are your experiences choosing fonts for your site or another site you’ve worked on? Tell us in the comments below!
  22. The world of digital advertising can be a complex and exciting undertaking. With so many tools at your disposal –like Google Ads, Facebook and Instagram ads, search engine optimization tools, audience and conversion trackers– deciding how, what, and when to advertise online can become a full time job. However, the tools mentioned above are there to help you succeed and create an advertising plan that works for you and your business. But, how do you start creating an advertising plan for your online business? Quicksprout has a great resource with actionable steps on how to put together an online marketing plan that works for you and your business. Some of the foundational steps include: Focusing on your customers wants and needs Create a marketing framework focused on growth Building a robust social media presence Having a compelling brand story Use free and paid traffic acquisition Leverage some of your content for marketing purposes What tips do you have for getting started in online marketing and advertising? Share your thoughts in the comments below!
  23. Choosing a domain name (the address/URL of your site) is a momentous occasion in your journey as a website owner. A domain is your brand’s first impression and coming up with a unique and memorable name is something that often requires some thought. Common best practices include: Use keywords (about what your business is or where you are located) so your audience can find you easily Keep the name short and simple for easy typing and memorization Keep pronunciation in mind to favor word-of mouth Register mistyped domains, so no matter what your audience types, they'll always be directed to your site. If you already have a business name, then you’ve got your starting point. Either way, a decision also needs to be made about what TLD/domain extension (part of a URL that follows the last period) to pick. While .com is the most familiar and easiest to remember, you could consider other common choices such as .net, .org, or even location (.uk, .ca, .au) or business/niche (.yoga, .community) based extensions as an alternative. No matter what, ideally your decision would be a long lasting one. While it’s always possible to change your domain later on, some caution is required to avoid hurting search rankings. How did you come up with your own domain name? What are your top tips on choosing the right one? Share in the comments below!
  24. We’re all creating content daily –whether it be through social media posts, forum interactions, voice notes, and blog posts; content is a great tool to reach out to your audience in relatable and useful ways. However, not all content is created equal and, more importantly, not all content serves a purpose. According to Quicksprout, having a clear content strategy and specific benchmarks for success –like increases in traffic, conversions, mentions, likes, or sales– can be a great tool to reach your business goals, create brand awareness, and offer something of value to your readers or prospective customers. In order to create engaging content, they recommend the following: Create content that is unique and unmistakably yours. Don’t skimp on your content marketing budget. Create actionable content. Use the power of storytelling to your advantage. Create eye-catching headlines. Writing this type of content isn’t easy and, more often than not, it requires market research and a trial and error approach in order to figure out which type of content and strategies work for you. Do you have any tips on how you create appealing headlines and content for your site? Share in the comments below!
  25. Launching a website is an ongoing process and it’s important to celebrate the victories, no matter how big or small! We want to know what milestones you’ve hit. Did you: Write your first blog post? Update your custom logo? Land on the perfect color palette? Increase your social media following? Sell your first product? Send out your first email campaign? Something else? Let us know what milestone(s) you’re proud of! And looking ahead, what milestones do you hope to hit in the near future?
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