Hi, Victoria:
There are potentially several problems that you’re encountering. Below you’ll find an explanation of a few problems you could be running into along with some solutions.
You’re thinking about SEO and trying to figure out keywords which is good but:
1. You need to make sure they’re the right keywords, meaning the ones that people are actually putting in to a search engine to find businesses like yours, not just what you may think they are.
2. You need to focus on “long-tail keywords”. By that I mean, more complex and specific keyword phrases.
Also, SEO isn’t just about keywords but also the formatting of the information on the page. Make sure you use headers, sub-headers, and paragraphs. Organization matters.
And lastly, the best way to continuously add new content to a website is with a blog so you might consider adding one to your site. If used appropriately, it can be a good way to increase your traffic, boost your authority, and teach Google to like you.
Although tempting, it’s best to not judge your site traffic based on a day-to-day basis. It’s better to look at it over a wider time-frame. I know it feels counter-intuitive but it’s more accurate that way. It gives more of a birds-eye view.
I hope this information helps and good luck with your new site! ♥️