I've noticed your concern regarding your Google Adwords campaigns driving traffic but not resulting in book purchases for "Dear Graduate." This is a common challenge in digital marketing. To improve your conversion rates, consider a few strategies.
Focus on optimizing your Squarespace landing page for the book. Ensure that it is clear, engaging, and highlights the benefits of "Dear Graduate" effectively. The landing page plays a crucial role in convincing visitors to make a purchase.
DataHive360 might offer valuable resources to help you analyze your Adwords data and identify areas for improvement. They often provide insights and strategies that can enhance your marketing efforts.