Tiny_Coast

I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc).
For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story.
When it comes to the about us section, I keep it somewhat minimal and approach it as if someone asked me about my business in person. I would want to provide useful information and come across as friendly and approachable. However, I would want to avoid going into a lengthy back story that isn't necessary relevant to them solving their problem. 

I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc).
For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story.
When it comes to the about us section, I keep it somewhat minimal and approach it as if someone asked me about my business in person. I would want to provide useful information and come across as friendly and approachable. However, I would want to avoid going into a lengthy back story that isn't necessary relevant to them solving their problem. 

I think the about us section is an opportunity to provide information that a potential customer may find useful or helpful (such as your services and credentials) and it is an opportunity for clients to decide if you may be someone they would enjoy working with (are you approachable?, are you professional? etc).
For some companies, the back story for a brand really ties into the values and could help a potential customer better align with the company. In that scenario, i think it is important to tell that story.
When it comes to the about us section, I keep it somewhat minimal and approach it as if someone asked me about my business in person. I would want to provide useful information and come across as friendly and approachable. However, I would want to avoid going into a lengthy back story that isn't necessary relevant to them solving their problem. 

I think this comes down to creating content that provides value and depending on your audience, helps them solve a problem or answer a question.
When I create content for my website, I try to be mindful of keywords and what I may want to rank for, but ultimately I don't want to create something just for the sake of SEO. So, I write something with the idea that I want it to be helpful (free guides etc) and if it gets backlinks, that's an added bonus. 

I try to always think in terms of what would be useful for potential clients.
For smaller companies I imagine your point of difference is crucial as it may help them decide between you and the competition. Also if you have any values that are important to your customers or your process.
I work very closely with several other key suppliers of for content writing, digital marketing,  photography and video so I will present them as part of my network on the about page. That is a good point of difference for me as they are like staff but even better as they are dedicated professionals not just employees on the clock, they have skin in the game.

When I created my website i knew i would be relying on mostly stock photos. There are so many amazing stock photos available that I wasn't too concerned about this, but it did take a lot of digging to find the right ones. 
I wanted to create something that was inviting, optimistic, approachable and recognizable by location. I also opted for images that are a bit grainy or resemble film photography. 
Thanks
Tiny Coast Digital
 

Great question!
For my website, I used only illustrations (not a single photo). Photos are great for setting the tone, but so are illustrations. They just have to fit your websites purpose.
The advantage of just using illustrations is simply that it looks great! When done right. Below are some screenshots of one of my websites. What are your thought on just using illustrations?✨
Full site here: sparkplugin.com

I think this comes down to creating content that provides value and depending on your audience, helps them solve a problem or answer a question.
When I create content for my website, I try to be mindful of keywords and what I may want to rank for, but ultimately I don't want to create something just for the sake of SEO. So, I write something with the idea that I want it to be helpful (free guides etc) and if it gets backlinks, that's an added bonus. 

Blogs is much more than just writing. I wish I read more about marketing before starting my first blog.
Specifically these two things:
SEO - What phrases to use, how to structure the blog posts, etc. There are lots of information on this is you search for "Best tips for blog post SEO". Sharing blog posts - Facebook groups and Reddit subreddits are great places to share your blog posts.

My best tip: Make great content.

Hi there. Not sure which template you're using, but pasting this into your header injection should work
<style> .Header { visibility: hidden!important; } </style> edit: Just in case 
You can access the header code injection by going to pages > page settings > advanced on the specific page you want to be effected.

I created a holiday theme page full of resources for clients and small business owners ☃️
https://tinycoastdigital.com/digital-marketing-resources