GlynMusica

https://forum.squarespace.com/search/?q=checkout/&quick=1

@Jo_SQSP greetings
setup tracking first - before you run any kind of campaign or marketing activity make sure that you have every commercially interesting touch point on your website setup for tracking. This means email addresses, telephone numbers, dedicated form submit URLS that you can capture as form-sends, you can also setup your most important pages as Intent triggers. This means for example if you have a page that contains your contact address you can trigger that page as a goal.

To put this into context
If you run a Google Ads campaigns without tracking you will know that people arrived at your website. This makes it impossible for your to distinguish between browsers and people that are interested in your product/service. If you deliver a visitor to the website and they go through your website and also spend time on your contact page, you can determine that they may have a high interest in your business. You can then create AUDIENCES using Google Analytics either against Google Events or against Goals which then allows you to create remarketing campaigns. What's more if you have some logic to what you are capturing you can segment your audiences.
For example:
I know that everyone in Audience X has shown an interest in my company so I will setup and run a Google Ad with an offer, or with a link to a piece of content on my blog that is going to provide these people with a greater understanding that I am a real person and my company can be trusted.
🙂

@Jo_SQSP greetings
setup tracking first - before you run any kind of campaign or marketing activity make sure that you have every commercially interesting touch point on your website setup for tracking. This means email addresses, telephone numbers, dedicated form submit URLS that you can capture as form-sends, you can also setup your most important pages as Intent triggers. This means for example if you have a page that contains your contact address you can trigger that page as a goal.

To put this into context
If you run a Google Ads campaigns without tracking you will know that people arrived at your website. This makes it impossible for your to distinguish between browsers and people that are interested in your product/service. If you deliver a visitor to the website and they go through your website and also spend time on your contact page, you can determine that they may have a high interest in your business. You can then create AUDIENCES using Google Analytics either against Google Events or against Goals which then allows you to create remarketing campaigns. What's more if you have some logic to what you are capturing you can segment your audiences.
For example:
I know that everyone in Audience X has shown an interest in my company so I will setup and run a Google Ad with an offer, or with a link to a piece of content on my blog that is going to provide these people with a greater understanding that I am a real person and my company can be trusted.
🙂

There is nothing in the technical documentation that Apple has issued to suggest that CAPI is a way to circumvent the measures that Apple has put in place with their privacy update. There are lots of companies claiming this to be the case, but it's simply not true.
However, by implementing CAPI you will get better reporting and you will get more ROAS because campaigns will have already been affected by popup-blockers and default anti-tracking measures made by the industry, notably browser manufacturers. Also, for those people that opt-in to being tracked, it will provide a second degree of reliability that browser based pixels simply can't match when compared to an API delivery of a conversion event.
Good luck.

Think there are improvements that can be made, but I also think allot of this drive to speed at all costs is just Google's way of saving their indexing costs. Consider that on my website the things that slow down the page most of all are Google Assets, which I have little opportunity to optimise!

Thanks for that share, interesting to see how Wix accomplished their goal. I think most of the optimisation for SS websites could be simply with conditional unloads. We use a plugin for our WP customers, https://wordpress.org/plugins/wp-asset-clean-up/,  which is basically the type of thing SS should be doing with their JS assets. Many times they are loaded but no actually needed.

There isn't a "scheduled hide" feature, so you cannot prevent the purchase of products at a predetermined time.
However, you can manually prevent further purchases by reducing the stock level to zero (the product will still be visible, but cannot be purchased) or setting the product status to Draft (product is hidden).
 

Nice post.
The problem is that these methodologies are being used by everyone and the datasets that are being accessed are limited, even if everyone is saying that they come from their own unique source.  Even Google's own keyword suggestions tool will only show you decent data if you are spending money in Google Ads.
Add to that the fact that nearly every commercial position - IE a keyword that has commercial value - is taken up by a paid-advertising slot, which are then followed by organic positions that are so far down the page as to be almost worthless for ranking and lead-generation purposes. Then factor in personalized listings and the whole thing becomes unmeasurable due to variances based on their past search history.
I think analyzing the search market for your segment is the most important thing to do and to then isolate the elements of pages as a clue to what people actually want to find against a search phrase. SEO has long-term value but I might be more inclined to run a short-term paid search campaign for keywords the "tools" say are important and then look at engagement metrics of those audiences to help isolate the keyword choice to then recurse back up to the SEO task.  You could do this on a different web-domain as it is just R&D.
Bear in mind that Google Ads now use what's called close-variants so the keyword you type in might not actually be the keyword the advertiser targeted. I would also make sure that the website ticks all the core web vitals box.
What I would also say is that if you are launching a website from scratch, try and make sure as much of the optimisation is done as possible so that on the first visit by search you have everything in place. If you have a website and are re-optimising page elements significantly expect up to 4 months to pass before you can reliably consider the pages to have been re-indexed and settled properly.
This is not replying at the previous posters who also bring their views that are valuable, but I hope this can help others.
G.
 
 
 

Do bear in mind that search console is going to be subject to all the usual issues that any of the other tools do, so whether it is GSC, SEMRUSH, AHREF etc a website can time-out when a crawl is being made. So the crawler tool or the website times-out.
We frequently see this with GTMETRIX, where you change nothing on the website and between two crawls there are massive differences.
These tools are really basic. This is why Google does recommend that you use the Chrome extension of lighthouse in an incognito tab, it's the closest you can get to clean parse of your website.
My advice is that you setup reports in Google Analytics that look at sending you data on Organic Traffic on Desktop and Mobile on a one-month automation with a 30 day look-back. In this way you'll get a report that signals any notable traffic drop and you can then check with GSC.
G.
 
 

Do bear in mind that search console is going to be subject to all the usual issues that any of the other tools do, so whether it is GSC, SEMRUSH, AHREF etc a website can time-out when a crawl is being made. So the crawler tool or the website times-out.
We frequently see this with GTMETRIX, where you change nothing on the website and between two crawls there are massive differences.
These tools are really basic. This is why Google does recommend that you use the Chrome extension of lighthouse in an incognito tab, it's the closest you can get to clean parse of your website.
My advice is that you setup reports in Google Analytics that look at sending you data on Organic Traffic on Desktop and Mobile on a one-month automation with a 30 day look-back. In this way you'll get a report that signals any notable traffic drop and you can then check with GSC.
G.
 
 

Tracking is everything. Let me say that again: Tracking is everything.
Traffic delivery is not a problem whether you want it from Google, Facebook or any other network. Media spend needs to be optimized month on month and this can only be done if you know which is the poor traffic and which is the good traffic. You won't know if you don't measure it.
TOFU, MOFU, BOFU - tailor the adverts to the position in the funnel your user finds themselves in. Take a contextual view of what that person knows about you when they click your ad. Don't deliver to the homepage always and expect people to take an interest!
Even if the sector might not be appropriate for your own industry, we wrote a blog post to contextualize how the ad market is changing with tracking here and more zoomed out here
If an ad-network makes a recommendation and you don't have good measurement, you will spend more money and not have a way to reconcile results.
If it doesn't sound like a good offer to you, it probably isn't a good offer, so don't think you will  make sales and get good results.
Review the marketplace, look at your competitors, be better than them on everything.
Cheers.
G.
 
 
 

Tracking is everything. Let me say that again: Tracking is everything.
Traffic delivery is not a problem whether you want it from Google, Facebook or any other network. Media spend needs to be optimized month on month and this can only be done if you know which is the poor traffic and which is the good traffic. You won't know if you don't measure it.
TOFU, MOFU, BOFU - tailor the adverts to the position in the funnel your user finds themselves in. Take a contextual view of what that person knows about you when they click your ad. Don't deliver to the homepage always and expect people to take an interest!
Even if the sector might not be appropriate for your own industry, we wrote a blog post to contextualize how the ad market is changing with tracking here and more zoomed out here
If an ad-network makes a recommendation and you don't have good measurement, you will spend more money and not have a way to reconcile results.
If it doesn't sound like a good offer to you, it probably isn't a good offer, so don't think you will  make sales and get good results.
Review the marketplace, look at your competitors, be better than them on everything.
Cheers.
G.
 
 
 

Sorrry @JamesDesign I don't agree simply because what you have listed as motivations should be the minimum you are doing as part of your strategy, and at least when taking aim for organic listings, you can be sure the websites positioned near the top, will have ticked those boxes.
Therefore in a search results landscape that is level across all the important metrics, CWV is going to be the next frontier for making the grade. And therefore critical.
By around mid-september we are going to have a lot of webmasters looking at year on year comparison and find that there will or will not be traffic drops. If the latter we know that CWV is going to have less impact, but after nearly 22 years in this SEO saddle, Google always delivers on anything to reduce the flow of free traffic, to address their advertising model, so I have no reason to think CWV will not be important.
G.
 

Not really, I could take each of those and provide you with cases for how each was important and interrelated and impacting on search positioning.
I would say that you need to start with perfection in terms of all the performance boxes and then work on content and match design and communication with intent of search query.
G
 

Sorrry @JamesDesign I don't agree simply because what you have listed as motivations should be the minimum you are doing as part of your strategy, and at least when taking aim for organic listings, you can be sure the websites positioned near the top, will have ticked those boxes.
Therefore in a search results landscape that is level across all the important metrics, CWV is going to be the next frontier for making the grade. And therefore critical.
By around mid-september we are going to have a lot of webmasters looking at year on year comparison and find that there will or will not be traffic drops. If the latter we know that CWV is going to have less impact, but after nearly 22 years in this SEO saddle, Google always delivers on anything to reduce the flow of free traffic, to address their advertising model, so I have no reason to think CWV will not be important.
G.
 

Not really, I could take each of those and provide you with cases for how each was important and interrelated and impacting on search positioning.
I would say that you need to start with perfection in terms of all the performance boxes and then work on content and match design and communication with intent of search query.
G
 

Sorrry @JamesDesign I don't agree simply because what you have listed as motivations should be the minimum you are doing as part of your strategy, and at least when taking aim for organic listings, you can be sure the websites positioned near the top, will have ticked those boxes.
Therefore in a search results landscape that is level across all the important metrics, CWV is going to be the next frontier for making the grade. And therefore critical.
By around mid-september we are going to have a lot of webmasters looking at year on year comparison and find that there will or will not be traffic drops. If the latter we know that CWV is going to have less impact, but after nearly 22 years in this SEO saddle, Google always delivers on anything to reduce the flow of free traffic, to address their advertising model, so I have no reason to think CWV will not be important.
G.
 

That Wix page is hardly superb: Google is basically saying that CWV will negatively affect ranking. IE organic traffic. Content is always important but if you lead-generation relies on Google organic then the most amazing piece of content simply won't appear anywhere where it will be seen. We have no idea of knowing what the relationship of a good piece of content is versus an override factor that Google might place if that same piece of content has poor CWV scores. It's all conjecture but maybe WIX knows something we don't.
Our own website scores on Lighthouse (tested incognito) higher than 93 across all tests on both mobile and desktop. However, performance is 68 on desktop and 19 on mobile. There is nothing we can do about that as these resources are locked up in parts of the SS CMS that are not accessible for optimisation.
I had heard that they were doing something about this, it has certainly been a curve ball for all website developers.
You can use pre-connect and pre-fetch to improve things a bit, as well as loading some of the standard scripts by hosting locally.
Everyone that has commented here should write to support.
 
 

Nice post.
The problem is that these methodologies are being used by everyone and the datasets that are being accessed are limited, even if everyone is saying that they come from their own unique source.  Even Google's own keyword suggestions tool will only show you decent data if you are spending money in Google Ads.
Add to that the fact that nearly every commercial position - IE a keyword that has commercial value - is taken up by a paid-advertising slot, which are then followed by organic positions that are so far down the page as to be almost worthless for ranking and lead-generation purposes. Then factor in personalized listings and the whole thing becomes unmeasurable due to variances based on their past search history.
I think analyzing the search market for your segment is the most important thing to do and to then isolate the elements of pages as a clue to what people actually want to find against a search phrase. SEO has long-term value but I might be more inclined to run a short-term paid search campaign for keywords the "tools" say are important and then look at engagement metrics of those audiences to help isolate the keyword choice to then recurse back up to the SEO task.  You could do this on a different web-domain as it is just R&D.
Bear in mind that Google Ads now use what's called close-variants so the keyword you type in might not actually be the keyword the advertiser targeted. I would also make sure that the website ticks all the core web vitals box.
What I would also say is that if you are launching a website from scratch, try and make sure as much of the optimisation is done as possible so that on the first visit by search you have everything in place. If you have a website and are re-optimising page elements significantly expect up to 4 months to pass before you can reliably consider the pages to have been re-indexed and settled properly.
This is not replying at the previous posters who also bring their views that are valuable, but I hope this can help others.
G.
 
 
 

Some of mine.
 
- Conditional email address acceptances (block gmail etc)
- An effective friend referral product that plugins in and syncs properly
- An effective way to serve gated content within a non member area, thus rendering the public end of website a more effective pre-sale mecchanism.
-  The ability to style as a page that gates member content.
- Ability to create a timed blog that will auto-publish according to a schedule set when creating this content, so that a member that joins the member area will have a blog type publish itself after X days, and then publish other items in the blog schedule according to the schedule you set. 
- Abilty to sell a blog collection via the shop, so that when purchased the blog appear in the member area for that person.
- Staggered learning paths with publish schedules that start when a guest signs up.
That should keep you busy.

 
 

I think it would be time for SquareSpace to incorporate some of the feedback they will have received since launching these member areas to a version 2.00 to bring them up to speed with some of the popular use cases and to keep the members areas portfolio within SquareSpace instead of letting third-parties provide that functionality.

Nice post.
The problem is that these methodologies are being used by everyone and the datasets that are being accessed are limited, even if everyone is saying that they come from their own unique source.  Even Google's own keyword suggestions tool will only show you decent data if you are spending money in Google Ads.
Add to that the fact that nearly every commercial position - IE a keyword that has commercial value - is taken up by a paid-advertising slot, which are then followed by organic positions that are so far down the page as to be almost worthless for ranking and lead-generation purposes. Then factor in personalized listings and the whole thing becomes unmeasurable due to variances based on their past search history.
I think analyzing the search market for your segment is the most important thing to do and to then isolate the elements of pages as a clue to what people actually want to find against a search phrase. SEO has long-term value but I might be more inclined to run a short-term paid search campaign for keywords the "tools" say are important and then look at engagement metrics of those audiences to help isolate the keyword choice to then recurse back up to the SEO task.  You could do this on a different web-domain as it is just R&D.
Bear in mind that Google Ads now use what's called close-variants so the keyword you type in might not actually be the keyword the advertiser targeted. I would also make sure that the website ticks all the core web vitals box.
What I would also say is that if you are launching a website from scratch, try and make sure as much of the optimisation is done as possible so that on the first visit by search you have everything in place. If you have a website and are re-optimising page elements significantly expect up to 4 months to pass before you can reliably consider the pages to have been re-indexed and settled properly.
This is not replying at the previous posters who also bring their views that are valuable, but I hope this can help others.
G.
 
 
 

Nice post.
The problem is that these methodologies are being used by everyone and the datasets that are being accessed are limited, even if everyone is saying that they come from their own unique source.  Even Google's own keyword suggestions tool will only show you decent data if you are spending money in Google Ads.
Add to that the fact that nearly every commercial position - IE a keyword that has commercial value - is taken up by a paid-advertising slot, which are then followed by organic positions that are so far down the page as to be almost worthless for ranking and lead-generation purposes. Then factor in personalized listings and the whole thing becomes unmeasurable due to variances based on their past search history.
I think analyzing the search market for your segment is the most important thing to do and to then isolate the elements of pages as a clue to what people actually want to find against a search phrase. SEO has long-term value but I might be more inclined to run a short-term paid search campaign for keywords the "tools" say are important and then look at engagement metrics of those audiences to help isolate the keyword choice to then recurse back up to the SEO task.  You could do this on a different web-domain as it is just R&D.
Bear in mind that Google Ads now use what's called close-variants so the keyword you type in might not actually be the keyword the advertiser targeted. I would also make sure that the website ticks all the core web vitals box.
What I would also say is that if you are launching a website from scratch, try and make sure as much of the optimisation is done as possible so that on the first visit by search you have everything in place. If you have a website and are re-optimising page elements significantly expect up to 4 months to pass before you can reliably consider the pages to have been re-indexed and settled properly.
This is not replying at the previous posters who also bring their views that are valuable, but I hope this can help others.
G.
 
 
 

That Wix page is hardly superb: Google is basically saying that CWV will negatively affect ranking. IE organic traffic. Content is always important but if you lead-generation relies on Google organic then the most amazing piece of content simply won't appear anywhere where it will be seen. We have no idea of knowing what the relationship of a good piece of content is versus an override factor that Google might place if that same piece of content has poor CWV scores. It's all conjecture but maybe WIX knows something we don't.
Our own website scores on Lighthouse (tested incognito) higher than 93 across all tests on both mobile and desktop. However, performance is 68 on desktop and 19 on mobile. There is nothing we can do about that as these resources are locked up in parts of the SS CMS that are not accessible for optimisation.
I had heard that they were doing something about this, it has certainly been a curve ball for all website developers.
You can use pre-connect and pre-fetch to improve things a bit, as well as loading some of the standard scripts by hosting locally.
Everyone that has commented here should write to support.
 
 

Hi there.
I want to create a link LOGOUT in my member area, but I am unable to find the code to do this. I was able to find that if you append the following to a page it will open the customer panel, ?userAccountPath, but could not find the same code that would do the same for a logout.
Does anybody know this?
Thanks