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Massive discrepancy between Google analytics and Squarespace Analytics

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Site URL: https://ros-management.com/

Hi,

I have observed a huge discrepancy between the Squarespace Analytics and the Google Analytics results. Please see the screenshots below. Since the end of August, I am now using GA to compare with Squarespace. However, this is a massive difference with Squarespace reporting 10x more traffic than GA and I can't figure out why.

Can anyone explain this? Which results are likely to be more reliable?

2022-10-04 10_06_54-Posteingang - laura.antolin@ros-management.com - Outlook.png

2022-10-04 10_06_19-Posteingang - laura.antolin@ros-management.com - Outlook.png

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41 minutes ago, lauraROS said:

I have observed a huge discrepancy between the Squarespace Analytics and the Google Analytics results.

image.png.995ae0a5883070d1399cc31eee47cf79.png

The red warning in your screenshot may partially explain the issue because analytics will not be accurate for site visitors who didn't accept Squarespace Analytics cookies. 

Edited by paul2009

Me: I'm Paul, a SQSP user for >18 yrs & Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL. We provide high quality original extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is completely free. You can thank me by selecting a feedback emoji. Buying a coffee is generous but optional.

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9 minutes ago, lauraROS said:

the opt-in & out option is selected, which should disable cookies until the visitor accepts them.

This will disable Squarespace Analytics cookies until they are accepted but it has no effect on GA.

Me: I'm Paul, a SQSP user for >18 yrs & Circle Leader since 2017. I value honesty, transparency, diversity and good design ♥.
Work: Founder of SF.DIGITAL. We provide high quality original extensions to supercharge your Squarespace website. 
Content: Views and opinions are my own. Links in my posts may refer to my own SF.DIGITAL products or may be affiliate links.
Forum advice is completely free. You can thank me by selecting a feedback emoji. Buying a coffee is generous but optional.

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