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Create Subdomain and Point to Convertkit Page

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This depends on who is your domain provider. 

All Squarespace connected subdomains will point to the homepage and lead to your primary domain unless you want to point it to another Squarespace site.

Point to a specific page

It's not possible to point a domain or subdomain to a specific page on a site. This is because CNAMEs can't point to a URL containing a /, such as "www.mysite.com/blog." Instead, use a forwarding preset to direct visitors to the page, but on a different site. 

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