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Sparkyish

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  1. @Susana_SQSP, please understand that these are not warnings - but "Critical Errors" - which, according to Google, are required to be resolved in order to be eligible to appear in rich results. There are at-least two cases which are producing Critical Errors. Case 1: Critical Error with LocalBusiness Object As described in the original post, the LocalBusiness Structured Data object - which is automatically being created by Squarespace and injected into the webpage - produces a Critical Error, citing that a required field, "name", is missing. The "name" field is required according to Google's documentation for LocalBusiness structured data objects. Because Squarespace is not providing the "name" field in the LocalBusiness Structured Data object, a Critical Error is thrown, and therefore the objects (and the information they represent) are not eligible for rich results. Here is an example of the LocalBusiness Structured Data object's Critical Error showing in Google's Rich Results Test for a Squarespace-hosted website: https://search.google.com/test/rich-results/result?id=s3kH4KIuxFtUVxtcPfMoVg From my testing, one cause of this error is when "Business Name" is missing from the Website Settings > Business Information > PHYSICAL LOCATION > Business Name field. The Squarespace Product / Engineering Teams might consider making this a required field, or, not producing the LocalBusiness Structured Object if it's missing... And users should ensure this field is filled-out to avoid the error, in addition to paying attention to Case 2... Case 2: Critical Errors with Organization Object If the same website includes a Phone Number in the Website Settings > Business Information > CONTACT PHONE NUMBER section, a second Structured Data object appears to be created with type: "Organization." Even though this object appears to use some information from the Website Settings > Business Information > PHYSICAL LOCATION -- such as Business Name and address, the Organization Structured Data object always shows two Critical Errors due to missing fields: "Name," and "Image". (Name appears to be included as "LegalName", but Google is wanting "name"). Here is an example of the Organization Structured Data object with Critical Errors showing in Google's Rich Results Test for a Squarespace-hosted website: https://search.google.com/test/rich-results/result?id=t0DuKH4gdkyeU5pejFw2og For clarity, in the example directly above, the Business Name was filled out - avoiding the Critical Error in Case 1 related to the LocalBusiness object; but now, because the Phone Number is included, the second Structured Data object for Organization appears - with two Critical Errors. The Squarespace Product / Engineering Teams should correct the errors relating to the Organization Structured Data object. (Note: From a Product / Engineering perspective, Google's documentation for the Organization Structured Data object is confusing because they seem to inappropriately interchange schema.org's "Organization" with "Logo" - making the "required fields" uncertain... but based on Google's Rich Test results, we know that in order for the object to be eligible for Rich Results, we need to include "name" and "image" fields in the Structured Data object). Overall, both of these cases are important to resolve because they impact the success of the website's SEO. Here is an example of a successful Rich Results test for the same site: https://search.google.com/test/rich-results/result?id=WNRhQVDwCF0aIcKdTwFiOA - This was achieved by including Business Name, without a Phone Number. You will see that "Preview Results" is available on the page, whereas you cannot Preview SEO results with Case 1 Critical Errors because the object is invalid.
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