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Hi @aleksander_kaiser - you're referring to your SEO description by the way - from what I can see, the one you have entered is too long. It should be 150-160 characters long - this will increase your chances of it displaying correctly on search results.

Sometimes, even if you do this, Google might not show your SEO description correctly - this could be due to:

  • A lack of backlinks pointing to your site - if you don't have many backlinks, your site is "less important" in Google's eyes
  • Low amount or quality content - if you don't have enough high-quality content on your site, Google may not think you're worthy of paying too much attention to
  • Not following SEO best practices - I ran SEOSpace on your homepage and noticed your SEO title needs to be longer (it's just "promoblast") and you don't have a H1 on your web page - following best practices will increase your likelihood of ranking higher and displaying properly.

Screenshot 2023-11-15 at 10.53.26.png

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Henry Purchase

Founder of SEOSpace - the leading Squarespace SEO experts.

Creator of the SEO plugin for Squarespace.


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@aleksander_kaiser The reply above mixes up factors that can influence a site's ranking with those that affect the display of meta descriptions. 

  • The length of a meta description is not strictly limited to 150-160 characters. Shorter or sometimes longer descriptions can be appropriate. Google's documentation currently states: "There's no limit on how long a meta description can be, but the snippet is truncated in Google Search results as needed, typically to fit the device width."
  • Backlinks do not influence Google's decision to show or not show a specific meta description.
  • The amount of content on a page will not prevent Google from displaying your preferred description.
  • Following SEO best practices is advised, but the absence of an H1 tag or a short title tag won’t lead to your meta issue. For some websites, a homepage title tag with just the brand name is sufficient.

Google decides to show your meta description based on its relevance to the user's search query and the quality of the description. If no meta is provided, Google will pull a snippet from the page content. To update your meta description, write a compelling one and request Google to re-crawl your page.

For accurate information, I recommend referring to Google's documentation

Official Squarespace Specialist since 2014 ★ SEO Consulting and Training 

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