Product Variant redirect links

Can I add URL links for product variants to redirect to the specific variant (color) product page?

For example, if a tshirt is available in 3 colors - Black, White and Blue and I have product pages with corresponding photographs for each colorway, is it possible for customer to select the variant/swatch on product page and redirect to the product page link that connects with that colorway?

Without this, inventory is getting doubled up.

For example, in the image below, by clicking on khaki, it should direct me to the khaki url so that inventory is always accurate.

On 7/24/2023 at 5:03 PM, NOWAD said:

if a tshirt is available in 3 colors - Black, White and Blue and I have product pages with corresponding photographs for each colorway, is it possible for customer to select the variant/swatch on product page and redirect to the product page link that connects with that colorway?

If the colourways are variants of the same product - colours of the same T-shirt - they should have the same product URL. Clicking a colour variant should select that colour. For more details, see adding product variants.

If I've misunderstood your question, please provide a link to the product page(s) you've created on Squarespace so that forum users can see the issue.