What do you wish you’d known before launching your online store?

Starting your own business is a huge accomplishment and certainly one to celebrate. That said, it’s not easy, and you can encounter many unforeseen challenges on the road. Most of us would probably jump at the opportunity to go back in time and give ourselves advice to eliminate some of that uncertainty. 

While that’s not (yet) possible, we can learn from each others’ experiences. What were some things that you didn’t see coming? Let us know what you wish you’d known before you launched your online store in the comments.