Using email campaigns to engage your audience

A key aspect of marketing your business is (of course) building an audience and keeping that audience engaged. Email marketing can be a highly effective growth and conversion driving tool to help you achieve those goals. In fact, the Data & Marketing Association found that the email marketers enjoy a return on investment (ROI) of $36 for every dollar spent on email marketing. 

What makes an effective email? Well, effective emails are generally short, focused on one thing, and they include a call-to-action (like a “Shop Now” button). Subject lines are also highly influential; a study done by SuperOffice found that 33% of subscribers will open an email based on the subject line. You may consider using merge tags in your subject lines to personalize them and make them more compelling. 

There are many strategies to try with your own campaigns so we want to hear from you. Do you use email marketing? If so, tell us about some of the challenges and successes you’ve experienced in the comments.