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Tips for marketing my site focused on physical therapy with dolphins

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Hi! I am trying to set up a website that will perform as essentially the face of the business/service, as well as allow me to market, and provide access to info on my business. The business is nestled in health, as it is technically physical therapy. However, i will be using dolphins to treat humans. (dolphin assisted therapy). So i am looking for good ideas to provide exposure for this kind of business to the public ... while keeping it professional, yet exciting, as its outside the box most definitely!

I am new to square space and would love all advice i can get. 

Thank you in advance. 

Crystal

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