Dhiren

Copywriting is the art of persuasion and SEO Copywriting is the art that persuades both the crawler/search engine and well as the end user. It's important to perform a keyword research but equally (if not more) important to understand the intent based on that keyword. Once identified, you stick to these 9 pointers. 1. Keeping it focused. 2. Being clear and concise 3. Write like you speak (very important when the world finally moves to voice search) 4. Appeal to emotion 5. Usage of STRONG verbs 6. Being Persuasive 7. Telling a story 8. Being unique 9. Testing out your copy I personally believe there isn't much new information out there today. Its practically the same information on every website BUT the difference maker between success and failure is the way the information is conveyed! I wrote a guide (a pretty long one) on copywriting a few months back, you can check it out if you would like to explore more about copywriting in general.