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SEOSpace_Henry

Squarespace Experts
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Posts posted by SEOSpace_Henry

  1. Hi everyone! I was looking to learn how to track custom events on Squarespace using Google Tag Manager, such as contact form submissions, and couldn't find a good guide.

    So, below, I've added a guide I made on how to set up Google Tag Manager on Squarespace and how to set up custom events.

    Squarespace Analytics is great for seeing an overview, but, for example, if you want to see where your leads come from (such as the landing page they land on and which source), you need Google Tag Manager.

    Hope it helps!

     

  2. Thanks @milanifloyd!

    Sorry to hear @sugarstudio - if you want to take a step back from social media, then SEO is definitely a great area to explore.

    While your phone being hacked sounds terrible, I wouldn't let it stop you from exploring getting reviews and doing SEO in the future—reviews, for example, are the foundations of most businesses, so to do business, really, requires reviews.

    If this is the main thing stopping you right now, it might be worth going above and beyond to stay secure online - use super secure passwords, a proper way to store passwords and setup 2 factor authentification.

  3. Hey @BilO - thanks for posting this - happy to help.

    I ran your homepage through SEOSpace and found some things to improve, but I couldn't see any broken links.

    I've found from personal experience that building an accurate link checker is super difficult, so it might be the case that the one you used isn't incorrect.

    As long as:

    - The link works when you click it

    - There isn't a "hidden" link that is actually broken

    You'll be fine 👌

    Screenshot 2024-05-26 at 13.39.50.png

  4. Hi @SuffolkCindy - I'm not 100% sure, but I think it might be down to "opting in or not" - from my understanding, for the Mailchimp connection to work, people need to "opt-in" to marketing on the form.

    I've faced an issue like this in the past, and since moved to Zapier, however, hopefully someone else will have a concrete answer 👌

  5. Hi @evemarden - following up on @Sifat_SEOSpace - here's the first thing I'd do:

    Your SEO description is currently 169 characters long (attached). Ideally, to maximise the chances of Google picking up on this correctly, you want it to be 150-160 characters long. Otherwise, it'll be "truncated," or Google might pick up other text (like it has here).

    Additionally, I checked on Ahrefs, and your domain authority is 0 - your domain authority (DR) is a score given to your website that deems how much of an authority you are on the internet.

    The higher your DR, the more likely Google is to "take your site seriously," correctly display you, and rank you higher for competitive keywords.

    You can increase your DR by getting more backlinks - I recently wrote an article on this for the Squarespace pros blog that @Arianna_SQSP will be sharing soon 🙌

    Screenshot 2024-05-15 at 15.50.09.png

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  6. Hi @rainsscs - this is your "site title"

    1. While in the edit mode, hover over your site's header and click "EDIT SITE HEADER"

    2. Hover over your logo and click "SITE TITLE & LOGO"

    3. Edit your site title and press save - this is the text that shows up on Google

    Note—once you've done this, it's also worth checking your homepage's SEO title, as sometimes Squarespace automatically adds your site title at the end of it.

     

     

    Screenshot 2024-05-15 at 15.43.45.png

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  7. 1 hour ago, Ziggy said:

    Have you connected to Google Search Console? Have you tried SEO Space (Referral link)  for checking and improving SEO setup on Squarespace websites? They're very good for Squarespace-specific suggestions. For example you have 5 Heading 1's on the homepage and also missing alt tags for 3 images.

    Thanks for the shoutout @Ziggy!

    SEOSpace will certainly help @pushthatenvelope - I also have a useful video on this topic: 

     

  8. On 4/28/2024 at 11:02 PM, Collaborada said:

    The above info about character length might mislead or confuse beginners:

    • Titles: A page title can be shorter or longer than 50-60 characters as needed. If longer, it is more likely to show an ellipsis...but this is not necessarily a negative. If you want the entire title to show in SERPs, Moz has a helpful testing tool: https://moz.com/learn/seo/title-tag
    • Descriptions: Similarly, the length of meta descriptions is not limited to 150-160 characters. Shorter or sometimes longer meta descriptions can be appropriate. And it is important to understand that including the “main keyword you want to rank for” in a description has no impact on Google ranking.

    Google info on best practices:

    Thanks for your response @Collaborada!

    The videos I shared are aimed at beginners—in fact, thousands of Squarespace users, from beginners to experts, have followed the advice.

    This advice is built into SEOSpace - proven to boost website traffic for beginners by 68% in 2 months (check out the report here if you like: https://www.fusion-analytics.co.uk/wp-content/uploads/2023/09/RWM-SEO-scanning-impact-202308221-FINAL.pdf).

    Pretty good for "misleading or confusing beginners", in my opinion.

    Sharing developer documentation directly from Google is much more likely to confuse people - most Squarespace users won't know what a <title> element is.

    Anyway, thanks for your feedback and appreciate all the great advice you share 🙌

  9. Hey @harvestfilmco,

    To do this, you need to fill out your SEO title and SEO description on your web pages. These are the things that display on search results when your website shows up - Squarespace makes it super easy to edit them.

    I've added some tutorials below, plus some guidance:

    You can also put your site through SEOSpace to see all the other pages you need to fix the above 👌

  10. Hey @zakb, I've just completed a site-wide audit of your website, and here's what I think might be holding you back.

    • Thin content: if you have <300 words on a webpage, this is classed as "thin content" - making it hard for Google to know what to rank you for. Add more content to help here, potentially an FAQ accordion answering top questions from clients towards the bottom of your page if you don't want to add too much text that's "visible". 4/6 of your web pages are classed as "thin" by SEOSpace.
    • Following best practices: Some of your SEO titles and descriptions aren't the right length - SEO titles should be 50-60 characters, and SEO descriptions 150-160.
    • Broken links: SEOSpace is picking up you have some broken links, for example https://www.wildfirebartenders.com/hire seems to go to a custom 404 page, rather than an actual hire us page?

    If I were you, thin content is where I'd start 👌

    Hope that helps!

    Screenshot 2024-04-23 at 10.27.24.png

  11. Hey @CharlottesWebDesignsLLC - personally, right now, I do this in Ahrefs, but we are building something similar into SEOSpace which will either pull from Google Search Console/Google Analytics or Squarespace Analytics.

    Ahrefs doesn't pull from SQSP Analytics, but it does connect to Google Search Console.

    Attached is a sneak peek of a very early version/design 👀

    Screenshot 2024-04-19 at 19.55.26.png

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