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Seeking Advice for Enhancing Store Conversion and Navigation on 7.1

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I'm in need of guidance on improving the shopping experience in our online store. Despite our efforts, we've encountered challenges with conversion rates, and feedback suggests that navigation difficulties might be contributing to this issue.

To elaborate, customers have expressed that the process to add products to their cart is not as intuitive as it could be. Specifically, the "Add to Cart" button is positioned at the bottom of the product pages, requiring users to scroll down to find it. After adding an item to the cart, the only indication is a brief "Added!" message, with no clear prompt on what to do next. This lack of guidance forces users to manually navigate to the cart by scrolling back to the top of the page and clicking on the cart icon.

Additionally, once in the cart, the checkout process seems to be another area where users are facing obstacles. Important information can be easily overlooked due to its placement, and the "Continue" buttons are oddly located in the middle of the page, further complicating the flow.

I am convinced there is a more streamlined approach to address these user experience concerns. I welcome any suggestions, best practices, or advice on how to optimize our store's layout, design, and checkout process. Have any of you faced similar challenges and found effective solutions? Any insights on plugins, custom CSS/JavaScript, or adjustments within Squarespace's settings that could enhance our site's usability would be greatly appreciated.

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