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Google Analytics Integration

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Hi, I am currently doing SEO of my client square space website. It has google analytics 3  and I am now moving it to analytics 4.  Actually I am trying to integrate analytics with the site but I cant find where to integrate it. 

I have another site related to Digital display board on square space. I am trying to change alt tags on home page but i can find from where to add them. 

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Zygmunt Spray
Squarespace Website Designer
Contact me: 

🔌 Ghost Squarespace Plugins (Referral link)
📈 SEO Space (Referral link)
 SquareWebsites Plugins (Referral link)
Spark Plugin (Referral link) 

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