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SEO title not changing on live search

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Hi there.

You probably missed this which is why you are not seeing the results you expect.
https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles

By doing this it provides Google Ads advertisers with a way to make their adverts stand out because they can include keywords in the heading and therefore as it is shown that keywords in the Blue text on a page of results leads to more click-through I hope the driving force behind these changes are clear 🙂

 

We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
Digital Marketing | Marketing Digitale

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5 hours ago, GlynMusica said:

Hi there.

You probably missed this which is why you are not seeing the results you expect.
https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles

By doing this it provides Google Ads advertisers with a way to make their adverts stand out because they can include keywords in the heading and therefore as it is shown that keywords in the Blue text on a page of results leads to more click-through I hope the driving force behind these changes are clear 🙂

Hi Glyn,

Thank you for the reply and yes I missed that update, it makes sense what the document is saying however how would I get google to take exactly what I am saying and use that for the page title? would i need to change it? to align with the latest version of google?

Kind regards Jake

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That's the point, you can't.

If you do some analysis on the SERPS you will see that by and large Google is taking the first line of text if inside an H Tag, but as the goal here is to drive clicks to paid-ads where you can put in keywords, I do believe whack-a-mole is what you will end up playing. Happy hunting.

We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
Digital Marketing | Marketing Digitale

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