UrbanBrandCreative

@Jo_SQSP Interesting thread!

You have seconds before a visitor to your website bounces right out of there. 

A strong CTA in the Banner or Hero Image is crucial. It's prime billboard real-estate - why let it go to waste? 

A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good CTA is specific and benefit-driven. A bad call to action says nothing. For example, a button that just says “submit.”

The more descriptive the CTA, the higher the conversion rate. “Submit” says nothing.

CTA click-bait tips: what to do instead / Click :

1. Highlight the benefit to the visitor in the CTA.
2. Use first person voice and descriptive action words.
3. Does Your Button Pass the WYLTIWLT Test?
4. Me vs. You: First person or second person?
5. Use Colour That Contrasts with Other Elements
6. Design a Button Big Enough to Touch
7. Lower the commitment (shop now vs. buy now)
8. Made from code, not a graphic.

Howdy,

I'm not sure if you mentioned this or not. But have you set up a Google Business account for your client / do they have one already? If so, be sure to connect it to your website using Location management.

Hope this helps! 😉