UrbanBrandCreative

@Jo_SQSP Interesting thread! You have seconds before a visitor to your website bounces right out of there. A strong CTA in the Banner or Hero Image is crucial. It's prime billboard real-estate - why let it go to waste? A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good CTA is specific and benefit-driven. A bad call to action says nothing. For example, a button that just says “submit.” The more descriptive the CTA, the higher the conversion rate. “Submit” says nothing. CTA click-bait tips: what to do instead / Click : Highlight the benefit to the visitor in the CTA. Use first person voice and descriptive action words. Does Your Button Pass the WYLTIWLT Test? Me vs. You: First person or second person? Use Colour That Contrasts with Other Elements Design a Button Big Enough to Touch Lower the commitment (shop now vs. buy now) Made from code, not a graphic.

Howdy, I'm not sure if you mentioned this or not. But have you set up a Google Business account for your client / do they have one already? If so, be sure to connect it to your website using Location management. Hope this helps! 😉