Mamap

Beautiful beautiful site and I will definitely be back as a customer! The only thing I noticed was when I clicked on the Free Delivery at the top of the page, a page popped up and said,
"We couldn't find the page you were looking for. This is either because: There is an error in the URL entered into your web browser. Please check the URL and try again. The page you are looking for has been moved or deleted. You can return to our homepage by clicking here, or you can try searching for the content you are seeking by clicking here."
Besides that it had loads of beautiful pictures, great content and even better prices. Hope this helped and I wish you the best.
 
     

I totally agree with Gideon_22's comments.
If I were a potential customer, I would want to know why a product is redeemed and some sort of assurance that is isn't damaged. I would also want to know about your return policy. Your product descriptions are very skimpy. 
I price checked an item (nutribullet) and it is on sale, but your original price is William Sonoma's price, and you can usually get a discount code for them. This seems to be true with a lot of your products. 
I wouldn't buy - lack of disclosure, no stated return policy, vague about shipping cost, and it's easy to find the same product for a similar price from an established retailer with generous return policies. It's not worth saving 15% vs. Amazon and saving nothing from other retailers with constant sales and coupons. 

I think it's a very neat store and has great potential!
But here are some suggestions:
As a first-time visitor, I had no idea what the site was. I had to kind of explore to figure out. Visitors need to be able to immediately know what your site is. (Like literally within 5 seconds of visiting) Add a tagline for your header that says something like "Offering name-brand retail at a lower price" (like you said in your about section) Later on your home page, you can share your story and explain how you buy overstock, damaged items, etc. and redeem them Right under your tagline you need to have a clear call to action button that says something like "Shop Now" and takes visitors to your outlet page. Again, at first I wasn't sure how to find your products.  I would delete the blog. Obviously you haven't built that yet, but I don't think it is necessary and you want to keep things simple and not overwhelming. You want to narrow down your navigation buttons because right now they are spilling on to a second line because there is not enough room for them on one line. I recommend choosing a more modern font and possibly using one of the Squarespace templates for a more modern, beautiful look for your site overall. Also adding pictures like in the header would help.  As far as the membership, I think it's a neat idea and maybe people would join (the price is definitely not too high) but because your store is so diverse I don't think most people will be shopping from you on a regular basis. I would expect people will be searching for a specific item and come across your store because the item showed up in search results (so be sure to identify and tag everything well in your store). Maybe create a logo for your store instead of just text. There are free logo creating sites that you can do this with. Hope this info helps!

Site URL: https://www.cobbledstreetshop.co.uk
Hello, 
I've recently updated the home page on e-commerce site and would appreciate a separate opinion as I feel like i'm getting used to seeing it/running out of creative juices, what do you think about the new layout? I want to make it as enticing as possible to make the customer's want to explore more of the website and boost conversion rates. 
Any advice will be greatly appreciated. 
Thanks!

A tip for those just getting started.
Many folks focus on the design of their site first. It's natural. You want to make a pretty site to sell your product(s). Then they move onto the technical backside of payment processing and such.
I suggest flip that around! Exercise the technical backend bits first! Understand how the orders flow through the system. Run test orders where possible and real orders with an amount of a $1.00.
Get to know the flow from the customer perspective and the merchant perspective.
Once you have a better understanding of the backend proceed with developing the rest of your site.

Are you using an old version of MacOS - El Capitan (10.11) or older?