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  1. –SEO has changed and evolved over its existence for more than 20 years now–and I can't emphasize how complicated it is. This is the main reason we couldn't expect one person alone to take hold of our copy and SEO all at once–an individual can only master so much. This is why the most logical step for us was hiring an expert B2B SEO Consultant and then sourcing out a terrific writer. That's it, thats the tip. Getting two amazing people that will work hand in hand that will adhere to the voice of your brand–that's what you need. If you're asking tips as a copywriter, that's exactly what you need too: expert SEO advice and analysis of the website you're writing copy for. As a writer, it's your duty to make the technical stuff work with the content–which is a generic way of saying that you absolutely need to write kickass content that'll get people to click your link. It's a two-sided coin. No matter how good your SEO is, if your content is awful people are going to click away. Likewise, even if you make absolutely helpful information, if it's not optimised for SERPs–no ones going to receive value from the things you're putting out.
  2. Hey there! That is definitely possible! Check out this reply from a circle leader on another thread asking the same question. :D
  3. Hey there! New sites need to be crawled and indexed by Google before they show it as search results. According to them, "The total time can be anywhere from a day or two to a few weeks, typically, depending on many factors." You can check out their full support page about this topic here. :D
  4. I like to think of customer service as an extension of marketing. If you're able to tailor a phenomenal experience for your consumers and customers–it gives you an advantage over your competitors, and it can potentially create a sense of loyalty from your market that could bring forth the power of 'word-of-mouth' marketing; you basically have an army of satisfied customers doing the marketing for you. As much as we'd like to believe that we're not that easily persuaded by marketing tactics, how many times have you actually eaten at a restaurant because one acquaintance, family member, or close friend recommended it to you? See what I mean? Looking at customer service in this perspective, you should have the slightest notion of one thing: it's something that you should definitely invest on. If you're an SME and are relatively new to the scene, the main thing I recommend you do is sourcing out a piece of customer service software that you can use so that when you get and train someone onboard to handle that side of things, it wouldn't be that technical. Plus, most CSR software is not really that expensive, its just a matter of choosing which fits you best. Make sure that whoever you have onboard, knows the core of your brand's identity and will reflect it in the way he/she handles disputes and issues. Remember, CSR can be a form of marketing–and we all know how much bad word-of-mouth can severely affect your business' reputation, even if it's not a viral complain on social media.
  5. Hi there! Have you referred to this support article from Squarespace already?
  6. Here is an article by Squarespace that you might want to check out. 🙂
  7. Hello, Tracy! You might want to check out the dedicated Squarespace support page about this here. Let me know how it'll go!
  8. Hi there! Your site looks awesome! I would have to agree with @Spark_plugin about the font size. In addition, I suggest that you also look for other fonts for the body to differentiate the heading and other texts, preferably sans serif typefaces would be nice. Other than that, it looks nice!
  9. Hello! Your website looks aesthetically pleasing. The elements work together in harmony. I love it! I only have to note the menus on the top ("tools," "our team," "contact us"). When I clicked it, I thought it would bring me to that specific section in the same page. But as it turns out, it redirected me to a new page with the same contents as the ones in the home page. I just don't see the purpose of the additional page if its contents can be viewed on the homepage itself. Those are just my two cents. Anyway, it looks good! Hoping that you would continue to improve on it.
  10. Hey there! Those questions do sound familiar to me. Personally, I am a big fan of using CTA in my business. Whenever I create a content about my products, I tend to design it the way that would really lead into my specific call to action for that article. Using CTA is not just about telling people that you need to do something, but also explaining to them why they need to do so. One of the things I can share is to use emotional appeals moderately. In our industry where we sell what we have worked hard for, it is not enough for people to know how good the product is as it is but also how beneficial it would be for those who will heed to the call. This can be done by using emotionally-charged words in order to create a sense of familiarity and comfort to those who are viewing your site. I look forward to hearing some tips and practices in order to improve our CTA-making!
  11. Adding to what @imnotreallysure already said, you should probably prepare a budget not lower than $1000 to actually start things off if you plan on really monetizing your already established site. Although you can go the hard route of studying SEO, joining multiple networks, and etc that could cut the costs–if you really wanna speed things up, paid traffic is the way to go.
  12. Most people would lean towards creating a diverse social media network of various platforms with the high expectations of generating leads and prospects. They'd scatter their content–casting a wide net in the highest hopes of catching someone. Unless you're famous or lucky, social media is only ever useful for one thing: placing ads to gain huge amounts of traffic. It's no wonder why Facebook ads are one of the most famous paid ads out there. And it's not that big of a surprise how many people are willing to shell out large amounts of cash for those with the necessary skillset to actually get campaigns that convert. Other Facebook Ads alternatives like LinkedIn, Reddit, and Instagram all bear heavy weight because of the exact same reason why Facebook ads are booming–everyone is looking for a social platform to interact with and spend a portion of their day on. So, unless you actually have a well-established brand or authentic voice, the only real use you will really have for integrating social media to your website is minimal referral traffic, and purchasing ad campaigns.
  13. Precisely, we'd also check if their services were akin or compatible to what we were offering–the size is relevant for what companies we avoid. We try to connect with small to medium businesses (<$5m anually) because our pitch only works around that criteria.
  14. Since I worked for a tech company, the main way of building an email list for us was mainly numerical. I won't get into the nerdy details, but we basically had a numerical criteria before we even considered someone / a business a potential partner or lead. But the process is basically checking if they met our criteria (through ahrefs and other tools) and then looking up if the business had a page in Linkedin with employees, and sourcing their emails through anymailfinder~
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