Guest Posted December 9, 2020 Share Posted December 9, 2020 Site URL: https://b2bdigitalmarketingcourse.com/ Overview of B2B Digital Marketing Courses Introduction: Digital marketing for Business to Business has a huge potential globally. The B2B market is growing continuously since consumer demands have been evolving throughout the year. “Digital marketing is the top area of marketing spending for 56% of B2B marketers in 2020”. Bringing in new tactics, tools, and technologies will overwhelm B2B marketers and keep the marketers from effectively meeting the growing demand, What is B2B? Business to Business "B2B". The term includes all companies that produce products or services made for other companies, such as SaaS products, B2B marketing firms, overall business supply companies and others. Here services and process of business to consumers is often misunderstood with business to customers "B2C". Because here, Business to Costumers model sells products or services directly to customers. Digitalization of marketing and sales processes of these industries can help enterprises to reach their customers in a more effective manner. Many people are unaware that the B2B sector has a broad scope and has opportunities across the globe. The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2019 to 2024. Many people are unaware that the B2B sector has a broad scope and has opportunities across the globe. B2B digital marketing B2B is a broad sector where image building in digital version is significant to reach out globally. Besides, digital marketing saves a lot of time and money spent on acquiring new clients. Hence all business to business sector owners opts out to digital marketing. The market is witnessing a shortage of skilled professionals who can guide users to get better results from web analytics solutions and can convert them into actionable insights and information. The reports from companies such as grandviewresearch.com is there to read.In this blog, let us see some B2B digital marketing courses. Digital sales and marketing course is a trending skills to learn. This course comprises of advanced sales and marketing strategies for digitisation. Do you know, the expenditure spent on Ads declined up to 50% in 2020? The previous era's methods such as cold calls, direct visits, business cards are no longer useful since COVID-19. Henceforth all industries lead generation is possible with digital sales and marketing only. Now let's see how to do a b2b business marketing course? Need for b2b skills for b2b business marketing Learning intends to acquiring essential skills and bringing them into practice. B2B business development and marketing course is not rocket science but needs industry experts' hand holding to guide you the process. Here is why a classroom course comes to rescue. A real-time session on B2B digital sales and marketing skills can enable a person to understand, plan, entitle, implement and reevaluate the outcome. Thereby generating return on investments. How to study? Today, there are different modes to learn digital business marketing, this includes A) Online courses (Recorded sessions) – The video based or recorded session where a skills training program where a trainer or facilitator gives detailed information and tricks to the audience on the subject. These specific videos are promoted and given together on a particular package is Online course with recorded videos. B) Online classes (Live) – A live session on the subject matter is delivered through google meet, Zoom etc. where a student can ask a question and the facilitator can respond immediately. This type of session will be remote. And also in front of live-audience; hence anyone from anywhere can attend on a mentioned day and time. C) Classroom sessions - This is a traditional method of learning a skill where a trainer or coach will explain and demonstrate skill in front of a live audience. In face to face sessions, the audience interaction with the coach as well as with other participants is possible. D) Course-works & workshops - In course-work, choose a subject or title in which a student will have to do research and work on a specified area and submit their learning as material. Course providers for b2b digital marketing: Learning intends to acquiring essential skills and bringing them into practice. B2B business development and marketing course is not rocket science but needs industry experts' hand holding to guide you the process. Here is why a course comes to rescue. B2B digital sales and marketing skills can enable a person to understand, plan, authorise, implement and reevaluate the result accordingly . 1. B2B Marketing and networking Our training is case study rich, practical in outcomes and focused on the genuine areas where we know you want to grow the most. We have best in class B2B consultant trainers, who work within our ideology, use our models and lean on our huge experience in the market. B2B Marketing training is offering six different course topics; they are account-based marketing, customer experience, content, planning and strategy, martech and lead nurturing/lead generation. Besides B2B copy writing, developing compelling ABM value proposition and power up for profit with better sales enablement courses. https://www.b2bmarketing.net/en-gb/b2b-marketing-training 2. The postgraduate program in B2B All the marketing sessions and programs are intended to offer our students with the skills, tools, concepts, and practices that they may require to be customer-oriented business leaders, while being thoughtful and ethical. IIMA offers two compulsory courses in marketing in the first year of Postgraduate program, and second-year students can choose an elective course like Business to business marketing, Consumer Behaviour and Technology, Customer-Based Business strategies for digital marketing and e-Business and so on. https://www.iima.ac.in/web/areas-and-centres/areas-and-groups/marketing/ 3. Linkedin By investing in ongoing digital marketing training and the right online marketing courses, talent development professionals and marketing managers can overcome this challenge. Rather than fighting the competition to find marketing unicorns in the job market, you can help existing employees overcome these skills gaps. Marketing courses offered at LinkedIn learning supports mufti-discipline programs that includes content marketing, data analytics, strategy and social media—thus enabling students to become marketing manager, digital marketer, content strategist, digital advertising specialist and SEO expert respectively. https://learning.linkedin.com/content-library/online-business-courses/marketing-cours es4. Online marketing institute OMI works with you to assess proficiency and knowledge gaps. Customised training programs help employees master the critical marketing tactics and strategies that drive business growth. Online marketing institute offers certifications on analytics, mobile marketing, social media marketing, think like a CMO and real estate. Besides they also provide series and webinars on updates certification is offered by industry leaders. And students can customise their schedule and complete it on their comfort. https://www.onlinemarketinginstitute.org/ 5. Forrester Forrester helps B2B marketing leaders advance and motivate their teams to create customer-led, cutting-edge marketing strategies that lead to measurable impact on growth and retention. Forrester offers B2B marketing and B2B marketing associate program. This program covers B2B Marketing In Today's Business Landscape, Target Personas To Develop A Winning Go-To-Market Strategy, Uncover The Nuances Of The Buyer's Journey, Leverage The Demand Unit Waterfall To Measure Performance, Design An Audience-Centric Campaign Approach and Calibrate B2B Marketing Measurement. https://go.forrester.com/b2b-marketing/ 6. Digital marketing institute The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognised digital marketing certification. Develop your digital skills and advance your marketing career. Digital marketing institute offers a professional diploma in digital marketing, postgraduate diploma in digital marketing, certified social media marketing specialist, certified search marketing specialist, certified digital strategy and planning specialist and masters in digital marketing include vital marketing disciplines from PPC to SEO, analytics, social media and more. https://digitalmarketinginstitute.com/ 7. B2B digital marketing course With an intent to transform an Average to Best-in-class, this is a course-work that trains you with an agile learning process. The course-work not only transform the learner to be employable but also enable the learner to do her / his skills profile to fill the gap with the job profile / Job Description / Market demand. B2B digital marketing course is taken by expert coaches in the field. It offers specialised course-work for individuals, executives and entrepreneurs. Besides it also offer MSME program. https://b2bdigitalmarketingcourse.com Online B2B digital marketing and multiple course providers: 1. Simplilearn Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills. https://www.simplilearn.com/pgp-digital-marketing-certification-program 2. Udemy The course is hugely interactive with projects, checklists & actionable lectures built into every section. Learn step by step how to market a business online from scratch across all the major marketing channels. Follow the steps on screen to get results at work, for own business or for your digital marketing clients. https://www.udemy.com/course/learn-digital-marketing-course/ 3. Coursera The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. https://www.coursera.org/specializations/social-media-marketing#enroll 4. Greatlearning The curriculum has been designed by faculty at Great Learning and leading industry leaders. The teaching, content and projects in the course are by world-renowned faculty and other practicing management professionals from leading companies. https://www.greatlearning.in/digital-marketing-certificate-online-course 5. Upgrad Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities. https://www.upgrad.com/digital-marketing-and-communication-pgc-mica 6. Fita Seeking for the best platform to learn Digital Marketing with advanced concepts and techniques? Then, join Digital Marketing Course in Chennai at FITA where you can learn in-depth about the recent tools and techniques that are used in the Digital Marketing industry with live projects under the guidance of Real-time https://www.fita.in/digital-marketing-training-in-chennai/ To Summarize Here I am suggesting 10 criteria to choose the right institute for you. There are many more institutes to learn B2B digital marketing however before signing up for a course. Research about the following list before enrolling. 1. Institute’s specialization, B2B or B2C 2. Fees and instalment (According to your budget) 3. Duration of the program and credits for the same 4. Your convenient method of learning 5. Methods of course work (Theory in practice) 6. Assessment standards - If any pre course assessment or post course assessment 7. Coach or facilitator’s credibility 8. Certification accredited 9. Mentoring support 10. Post course completion support And so on. “Remember digital marketing is not free, Its not cost effective too. The trick is how well we do it” Hence your investment for learning supports the strong flow of income generation. This can ensure a value for your money and a real benefit of learning. Author Asha Tarvadi Linkedin Profile Jan, 2021 Link to comment
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