It is 8th July 2023 as we speak. I did what was given in the link https://squarefeed.io/implement-google-ads-conversion-tracking-on-squarespace/, it worked perfectly fine for me, I did some extra steps to test and close the loop. These are the conditions that worked for me:
- I used GTM (Google Tag Manager) and have it installed on my SS header code injection. I have conversion linker setup for my GTM (google this if you dont know). P.S. I think if you use Google Tag itself works too, GTM is not the only way.
- Under Google Adwords, I create a new conversion (website) -> add a conversion manually then I chose Purchase as the conversion along with the other details in the window.
- Under Google Tag setup for the purchase conversion above, I chose 'Install the tag yourself'. I took the page load snippet code ( I added the other details like currency, transaction id etc as per the link you provided) and paste it to my 'Order Status Page' in SS code injection.
- After that, I turn on test payment mode in SS to do a test payment to test this snippet code.
- Next, I go to Google Adwords, I click on the 'troubleshoot' red word at the purchase conversion that I created (under conversion summary). After clicking on this troubleshoot, google tag assistant will fire and now you will be prompt to key in your web URL and your website will be loaded. https://www.youtube.com/watch?v=NyiiwpdZlBg&t=160s Refer to this link to troubleshoot.
- Next, I just do a test purchase on my website that was fired up to close the loop. After I have done the test purchase, google tag assistant recognises the snippet code that is fired up and everything is setup.
- Finally, I turned off test payment mode and deleted that purchase transaction in my SS account.
P.S. if you want to do it purely via GTM way. This youtube link is super helpful. I personally think GTM is the way to go since you can view everything through google analytics instead of segregating them. https://www.youtube.com/watch?v=tFNX6Z0gQpo
Goodluck setting it up. If you follow the steps above, it should work perfectly.
