Oliviaengstroms

Site URL: https://www.omsorgsformedlingen.se/

Hi,

I've just set up a facebook pixel event on the companies website I work for. Its a "submit application" event and I chose to "track button" to set it up. After people click on it, they're added to a contact list on Mailchimp. On the same page we have a "page view" event. Both events seem to have some issues, even though their status is active and tested.

Submit application event: When I test it, its triggered and shows activity. I've had a campaign up and running and it shows a CTR of almost 3%, I have 18 applications, but I can only see 8 events triggered and I suspect its me and my coworkers activity when we all tested to submit an application.

• It could be people coming from other sources submitting the application, but shouldnt the event still be triggered then?
• How do I set it up so I know it''s only triggered by those who clicked on my campaigns, without needing to do a lot of coding with GTM, for example?

Page view event: Since we launched the Facebook campaign, its natural that we see more page views on the site and that this event is triggered. However, it shows a couple of hundred more than what seems reasonable, considering the amount of landing page views we have from the campaign.

• I can see that the pixel is installed on our website but also on something called mauve-sponge-mtnh.squarespace.com, which I don't know what it is or how to remove, as well as on www-omsorgsformedlingen-se.translate.goog. Can someone help me understand this?
• I also suspect that the page view is triggered by co-workers working in Squarespace/visiting the webpages/website. How do I exclude them from triggering the events if thats the case?

Would really appreciate some help with this!

Thanks
Olivia