The new SEO tools are nice but since page speed is one of the most relevant aspects you should do something about slow loading. Just a few examples of what Googles PageSpeedInsights tell me: Eliminate render-blocking resources. Estimated savings: 4.19 s Details: Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. URL Size Potential Savings /ik/_PbYZD3ye….js(use.typekit.net) 8 KB 780 ms …scripts-compressed/common-526b9c5…-min.en-US.js(assets.squarespace.com) 424 KB 3,330 ms …156…/site.css?&filterFeatures=false(static1.squarespace.com) 51 KB 1,380 ms Can I do anything myself?