High Bounce Rate - advice appreciated!

Site URL: https://www.buytruenaturals.com

Hello! Our website has a persistent, extremely high bounce rate (between 80% - 95%) over the past few months. We are driving a lot of traffic from social sources, but our social media marketing push corresponded with our high bounce rate. It does look like people are spending a minute or more on their landing pages. Is there something we should adjust with our website to help make it more engaging, or are we targeting the wrong people? Thank you for any advice you have, we appreciate it! 

Hey @TrueNaturals 

A high bounce rate can be a significant concern, but there are actionable steps you can take to reduce it and make your website more engaging for visitors. Here’s what to focus on:

1. Landing Page Optimization

• Ensure your landing pages are tailored to the traffic you're driving from social media. If users land on pages that don’t align with their expectations, they’ll leave quickly. Be sure the content matches the message or offer you shared on your social channels.

2. Clear Call to Action (CTA)

• A clear and compelling CTA is crucial. Whether it’s signing up for a newsletter, making a purchase, or reading a blog post, visitors should immediately know what action to take. Place the CTA in a prominent location, and ensure it’s easy to find and persuasive.

3. Improve Page Load Speed

• Using Google PageSpeed Insights, https://pagespeed.web.dev/analysis/https-www-buytruenaturals-com/mhan2bvsog?form_factor=mobile I noticed performance issues on mobile, particularly with Largest Contentful Paint (LCP). One primary issue is high render delay for images. To address this:
  • Optimize images using compressed formats like WebP or JPEG.
  • Resize images to fit their display dimensions.
  • Use Squarespace’s built-in lazy loading and CDN to improve load times.

4. Enhance User Experience (UX)

• Review your site’s navigation and overall design. Ensure the user flow is intuitive and free of distracting or confusing elements.

5. Targeting the Right Audience

• Review your social media targeting to ensure your messaging resonates with your audience. Fine-tune your strategy to attract relevant visitors who are more likely to engage with your site.

6. Analyze Behavior Flow

• Use Google Analytics to identify pages with the highest bounce rates. Check the behavior flow to see where users exit your site. Optimize these pages with engaging content and clear CTAs.

Optional: Speed Optimization Tools

• If page load speed remains a concern, external tools like Website Speedy - Squarespace Speed Optimization can further enhance site speed and improve core web vitals. (Disclosure: I am affiliated with Website Speedy.) Consider this as an optional enhancement after exploring Squarespace’s built-in features.

By implementing these strategies, you can improve engagement, reduce bounce rates, and boost your site’s performance.