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Hey @Zachery!

You have absolutely stunning photos. They're gorgeous, and I love how you've designed the store, showcasing the images on the wall. Overall, you've got a good site. I would just make a few recommendations -

- Remove "Home" from the top navigation. Your logo will take people back to the home page.

- Either add your links in the footer, or add a "go to top" button so people can get back to the navigation links.

- The biggest issue I see is the brand identity. After poking around on your site some, I realized that Kimberley is a location. But most people are going to think that Kimberley is the photographer. The confusing thing is when you scroll down the home page and see "Isaac Brawls is a freelance photographer". My first reaction was, "Wait - who is Isaac? I thought it was Kimberley". Then on the About page, there's no name. So is the About page about Isaac? Or someone else?

I think you can clear all of this up by adding some text to the hero section of the home page. Just add a sentence that explains who you are and what you do... "Isaac Brawls: Professional aerial landscape photographer in Kimberley" - or something like that. This will also help SEO.

Like I said, overall it's a good site. But definitely want to clear up the branding issue. Since you have an eCommerce store, here's a helpful article on turning clients into repeat clients once they've made a purchase.

Jessica Miller | Squarespace Website Designer
https://www.jessicamiller.work
jessica@jessicamiller.work

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If my post solved your problem, please mark it as the solution - thanks!

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Hi @Zachery

Beautiful website and photography. 

I had the exact same thoughts as Jessica regarding the branding. I thought Kimberley was the photographer and was also confused when I scrolled down to see the name Isaac as the photographer. 

I agree with Jessica's feedback and would like to add:

I recommend adding some abbreviated information about you to the top of your main page along with the photo of you. Then add a button linking it to your full about page. It humanizes you, and I think the fact that you are only 15 years old and taking these amazing photos makes your website all the more interesting. I know this might feel strange to put your "about" before your images, but people are usually highly interested to know who is behind the lens. 

Additionally, it is good to consider adding some terms and conditions and other policies especially if you are operating an ecommerce store. 

Finally, I suggest adding a newsletter form somewhere on your main page. Building your email list is the best way to build an online business.

 

I hope that is helpful and keep up the great work!

Edited by MackenzieKuck
name correction.
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