How do I create a parallax scroll on a single image (not background image)?

I've been looking around and I don't know the exact way to describe it, but is there a way to isolate an image in a black and let it continue scrolling?

Example here in "Compelling visual direction" block: https://www.joycel.in/project/fitbit

Are you referring to the image next to this text?

"Compelling visual direction"