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Do You Need a Squarespace SEO Consultant?

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Like with everything, it depends. 

There are times when you do, times when you don't. 

Some don't know they do need it -- and likewise some don't know they don't need it. 

I wanted to run through a few scenarios for both. 

When You Do

Limited Time: Balancing a business and mastering SEO is tough. If time is scarce, hiring an SEO consultant can be a game-changer. They handle the intricacies, freeing you to focus on what you do best.

Expertise Matters: SEO goes beyond keywords. It involves strategy, analytics, and staying current with algorithm changes. An SEO consultant brings this expertise, ensuring your site is optimized effectively.

Quick Results: Experience means efficiency. Consultants know what works and can implement strategies quickly, delivering faster results than a DIY approach. Quick in the sense of starting the strategy out on the right foot. 

Competitive Edge: In a competitive market and business is on the line, staying ahead is crucial. An SEO consultant helps your site stand out, ensuring you don’t fall behind competitors who are optimising their sites.

When You Don’t

DIY Enthusiast: If you enjoy learning and have the time, DIY SEO can be rewarding. There are plenty of resources to guide you. However, be prepared for a significant investment of time and effort.

Small, Static Sites: For small, non-commercial sites, basic SEO might be sufficient. If your site doesn’t rely on high traffic for success, you might manage with simple SEO practices. Plenty of great resources out there to follow the guidelines. 

Budget Constraints: SEO consultancy is an investment. If your budget is tight, it might be wise to focus on essential business needs first. You can still implement basic SEO techniques without a consultant.: 

Squarespace makes website management super easy, but SEO still remains pretty complex. While hiring a Squarespace SEO consultant brings expertise and efficiency, it’s not always necessary. Consider your time, expertise, site needs, and budget.

Think about your goals and resources. If you need fast, professional results and have the budget, an SEO consultant is beneficial. If you're more hands-on and budget-conscious, DIY is probably the way to go.

Edited by boxhallmarketing
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I thought it would be useful for those taking the DIY approach to share some of my notes on the top mistakes that people typically encounter when trying to pursue Squarespace SEO. Check it out -- hopefully it gives you a solid frame to work from: 

Top 13 SEO Mistakes on Squarespace (and How to Fix Them)

  1. Blocking Google from Crawling & Indexing:

    • Fix: Go to Settings > Website > Site Availability and ensure "Public" is on.
    • Benefit: Allows Google to discover your content, increasing your chances of being found.
  2. Not Doing Keyword Research:

    • Fix: Use tools like Ahrefs or SEMrush. Apply keywords naturally in your content.
    • Benefit: Attracts the right audience, boosting engagement and conversions.
  3. Not Matching Search Intent:

    • Fix: Analyse search queries and tailor content to meet user needs.
    • Benefit: Improves user satisfaction and increases dwell time on your site.
  4. Not Enough Backlinks:

    • Fix: Create valuable content worth linking to and reach out to industry blogs.
    • Benefit: Quality backlinks improve your site's authority and ranking in search results.
  5. Under-Optimized Meta Titles and Descriptions:

    • Fix: Craft compelling, keyword-rich meta tags.
    • Benefit: Improves click-through rates from search results, driving more traffic.
  6. Missing Internal Link Opportunities:

    • Fix: Manually link related content within your site.
    • Benefit: Helps users navigate your site and improves your site's structure and SEO.
  7. Missing Alt Text:

    • Fix: Add descriptive alt text to all images.
    • Benefit: Helps search engines understand your images, improving image search rankings.
  8. Keyword Stuffing:

    • Fix: Write naturally, focusing on readability.
    • Benefit: Avoids search engine penalties and improves user experience.
  9. Treating SEO as a One-Time Thing:

    • Fix: Regularly update your content and SEO strategy.
    • Benefit: Keeps your site relevant and competitive in search rankings.
  10. Scaling Low-Quality Content with AI:

    • Fix: Prioritise high-quality, human-written content.
    • Benefit: Unique, valuable content engages users and builds trust.
  11. Buying Backlinks:

    • Fix: Focus on organic link-building through relationships and guest posts.
    • Benefit: Avoids penalties from search engines and enhances long-term SEO performance.
  12. Schema Markup Spam:

    • Fix: Only use schema for relevant, structured data.
    • Benefit: Proper schema helps search engines understand your content better, potentially improving visibility.
  13. Obsessing Over Word Count:

    • Fix: Quality over quantity—answer user queries thoroughly.
    • Benefit: Comprehensive content is more valuable and keeps users on your site longer.

 

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