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Feedback for New Business Site

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On 5/16/2024 at 3:38 PM, mpeterson said:

Hey team,

Looking to start a new business that encompasses web design, photography, and branding. Any feedback on the site is much appreciated!

 

https://www.woodland-studios.org/

Hi Mary,

A great start, there are a few things I think may help you here, if you disagree with any of them, then please just ignore this! 🙂

- I notice that you show lovely images of your photography, but none of your branding and website work. If this is because you have not yet put together case studies of what you've done, I get it, but I would add at least one in for each as otherwise it simply looks like you don't know how to do those 2 extra things, and I'm sure you do. If you don't have any to show, create some mock ups, for do some for free and then use that.

- Also notice your website pricing structure, and good for you that you are listing it - but this is even more reason that you need to show you can do this type of work.

- This may be me, but there are a lot of image about you - and as a studio, it's clashing with you business purpose, it feels more blog page than business IMHO. The shot of you with the camera is my fav - because it's about you taking your clients image...

- there is a bunch of logos scattered after the image gallery, I would use this in your main footer for all pages, so to show that you have got clients, it's not necessary to explain what type of work you did for each, it simply will help with your credibility.

- Blog, as there is only 1 entry, hide this for now, (unlinked pages) and when you have at least 5, then make it live, as actually that blog is talking about the same thing as 'Why Woodland' anyway...

- You don't seem to have a professional email linked to your url, but I think you should - SQSP offers this and it always looks more professional and legit.)

- Lastly, you have a different logo as as your favicon, to your main logo - again this isn't ideal as a branding specialist, I would consider unifying your logo more so it can be used in both places consistently in some way.

Hope this helps, and I have shared screenshots of what I'm referring to, which I hope makes sense.

Take care,

  

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