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SEO for Wedding Photographer

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Hi all. SEO question. I'm a wedding photographer in Chicago. I realize it's a huge market with a lot of competition I have a ton of 5 star reviews, have been using SEO tools to correct mistakes on my website, have been adding content, using Google My Business and other socials to promote. When I use tools to grade my website SEO vs others who are ranking high, it appears I have better scores than most. I've also been changing the structure of my site to borrow elements from websites i see doing well for "Wedding Photographers" in specific areas, all throughout the US. Anyone see anything obvious that I missing in terms of getting on the map and starting to rank higher?


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