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Is there a way to make Jump Link text Bold? (the text the links jumps to)

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HI. I am adding a table of contents to a blog and linking to headings in the post. 

There are some headings that I prefer to be bold. But when I add the jump link, the heading is no longer bold.

<h4 id="kc-examp">Real World Examples of Keyword Cannibalization Issues</h4>

I want the text "Real World Examples of Keyword Cannibalization Issues" to be bold. 

I can make the heading bold by adding <strong>

<h3 id="kc-examp"><strong>Real World Examples of Keyword Cannibalization Issues<strong></h3>

But if I do that, it makes ALL of the text in the article below the jump link bold too. I only want the heading to be bold...

Any ideas? Thanks!

 

In the pic, the bold heading is in plain text and how I would like it to look. The duplicate heading that is not bold, is the jump link destination. 

Screenshot (3).png

Edited by loulea
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