Pages not ranking in Google & showing alt text not SEO description when they do

Hi All,

My SS website has been live for 12+months now but no pages are ranking for utilised key words. I've used tools like those available via Ahrefs and seem to get good website score returns, I've also been using SEOSpace and have corrected any key word cannibalisation so I'm at a bit of a loss - please could someone advise?

Separately, my contact page does show on Google (when searching on brand name - not key words) but its pulling through the alt text, not the SEO description. I've double checked and the SEO description meets usual SEO principles and has been added in the same manner as other pages so unsure why alt text is displaying instead - anyone have any ideas why this is?

I'm due to start selling soon and concerned people will only be able to find the site via the actual brand name, rather than being picked up through organic searches. 

Any and all help appreciated!

Anna

Can you share your website URL? How new is the domain, same as the website?

What keywords are you wanting to rank for?

Hello, 

The website is - https://thineorganics.com

The website has been live for about 15 months, the domain has been live for about 9 months.

Keywords to rank for are - organic cotton underwear, sustainable underwear, women’s cotton underwear.

Grateful for any help. 

Many thanks,

Anna

Hi Anna,

Are you set up with Google Search Console?

The keywords that you need to rank for look pretty difficult as you can see in this example. 51 is a relatively high SEO Difficulty and 100 for paid shows the competition is really high.

This is the one keyword phrase that you are showing in search results for, but at position #84 with zero visits.

You overall SEO and site performance are okay, there are a few errors that could be fixed, but you can see that you are getting a few organic keywords but no organic traffic, not even from your name. The fact that there are also no backlinks found shows that you could work on getting backlinks, try and get featured on other peoples blogs, news, etc.

Have you tried SEO Space for analysing you SEO and as a resource for all of the things you can be doing to improve it (link in my signature). It's worth a read through. They do offer services to help directly is that's something you want. @SEOSpace_Henry 

Hi @Alm - @Ziggy has summed it up pretty well, although I can't wait for him to stop using Ubersuggest for site audits 😉

Here are a couple of things I'd add:

• Blog content - you have 3 blogs on your site, which for 9 months can be worked on - you need to show Google and potential visitors you're THE expert. If you link from these blogs to pages on your site that you want to rank higher, this will boost their ranking and make them more likely to display correctly on search engines.
• Thin content - your pages don't have too much content on them; for example, you have <300 words on your homepage (add an FAQ to add text without making things seem bulky) and much less on your About page - I've found that if you don't give Google much to read through, then it's less likely to display you as you want on search results. 
• SEO title format - the SEO title format of your blogs seems to have "thine organics. | Organic Cotton Underwear. Everyday Comfort." at the end of each one (see this blog to learn how to change this) - this is what's causing the SEO title length to be wrong on several pages (attached - @Ziggy little teaser for you 👀)

With all of the above said, unfortunately, sometimes Google will still take a while to display you correctly on search results - often by adding more content, getting high-quality backlinks and following SEO best practices; over time, you'll get there 👌

Hi @Ziggy & @SEOSpace_Henry I have a similar issue. I am a landscape, wildlife, wildflowers and urban photographer wanting to sell my images that were taken in Australia, New Zealand, South-East Asia and Europe (where I am currently living).

I've just published my website www.aperture-pix.com a few weeks ago though. The domain has been acquired earlier this year. I've followed all the Squarespace prompts on SEO's now and populated my site accordingly. I believe compared to the competition, I added quite a bit of text to my website. 
I only added a SEO title + description to the homepage and the other pages today though as I somehow missed that previously. So not sure if that's the issue or if I am missing something else.
I am not planning on doing a blog at the moment (I am not a blogger / writer) but might do this in the future. 

I've also just connected my site with the Google Search Console. 

Any other tips you have would be much appreciated. 

Thanks in advance. 

Nadja

Thanks @Ziggy and @SEOSpace_Henry really appreciate the help. I’ve worked through all suggestions and I do use SEOSpace so have now got to green on all pages and almost 100 on the main ones.

Still not ranking so will give it more time now tweaks have been made.

Thanks again,

Anna