FreyaPadmore Posted October 11, 2023 Posted October 11, 2023 Hello, I have installed Google Tag manager to my client's site using the code injection. However Google Analytics was previously connected using the GA API key integration. Do I need to remove this API key now that I have Google Tag Manager installed? I don't want to duplicate data in my analytics. Thanks, Freya
TayloredData Posted January 12 Posted January 12 Hi @FreyaPadmore yes, it will double count. I recommend removing GA external API key and only using GTM because GTM offers way more flexibility to track the user interactions on your website (like ecommerce tracking). With the external API key, you're limited to the events Squarespace decides to send to GA. Data Nerd 🧑🏾💻| I help businesses transform data into actionable insights & sales | Chat with me about your website + marketing analytics challenges: TayloredData.com Grab the Ultimate Guide to Tracking Squarespace Ecommerce Events in Google Analytics 4 Prefer video tutorials? Check out my latest marketing and web analytics how to videos
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