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Will my Google Analytics External API key interfere with my Google Tag Manager code?

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Hello,

I have installed Google Tag manager to my client's site using the code injection.

However Google Analytics was previously connected using the GA API key integration.

Do I need to remove this API key now that I have Google Tag Manager installed?

I don't want to duplicate data in my analytics.

Thanks,

Freya

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Hi @FreyaPadmore yes, it will double count. I recommend removing GA external API key and only using GTM because GTM offers way more flexibility to track the user interactions on your website (like ecommerce tracking). With the external API key, you're limited to the events Squarespace decides to send to GA.

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