Jump to content

Will my Google Analytics External API key interfere with my Google Tag Manager code?

Recommended Posts


I have installed Google Tag manager to my client's site using the code injection.

However Google Analytics was previously connected using the GA API key integration.

Do I need to remove this API key now that I have Google Tag Manager installed?

I don't want to duplicate data in my analytics.



Link to comment
  • 3 months later...
  • Replies 1
  • Views 2.4k
  • Created
  • Last Reply

Top Posters In This Topic

Top Posters In This Topic

Hi @FreyaPadmore yes, it will double count. I recommend removing GA external API key and only using GTM because GTM offers way more flexibility to track the user interactions on your website (like ecommerce tracking). With the external API key, you're limited to the events Squarespace decides to send to GA.

Data Nerd 🧑🏾‍💻|  I help businesses transform data into actionable insights & sales | Chat with me about your website + marketing analytics challenges: TayloredData.com

Prefer video tutorials? Check out my latest marketing and web analytics how to videos

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

  • Create New...

Squarespace Webinars

Free online sessions where you’ll learn the basics and refine your Squarespace skills.

Hire a Designer

Stand out online with the help of an experienced designer or developer.