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I analyzed the SEO of 21,327 Squarespace websites... here's what I found 👇

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I analyzed the SEO of 21,327 Squarespace websites

To see what REALLY works

(here's what I found 👇)

Squarespace gets some bad press for its SEO.

But is this justified?

To discover the truth, I analyzed traffic data from over 20,000 Squarespace websites,

I got these sites from BuiltWith and SEOSpace's Squarespace SEO plugin.

I scanned their homepage to get an SEO score.

Then, I looked at the top 10% to see what makes them stand out.

Here's what I found 👇

The top 10% of sites had:

- 7,638 organic visitors per month - 12.1 times more than the bottom 90%

- A 62.1% higher domain authority (an average DR of 31.6)

- 2.85 times more backlinks (an average of 16,636 links)

- 6.75 times more keywords ranking on Google (an average of 5,007 keywords)

- A 19.8% higher SEO score

While there were some things this study didn't look into/consider,

The conclusion was clear:

Squarespace sites can get A LOT of traffic.

(some get over 100,000/month!)

And the ingredients to success are no different to any other website builder.

To grow your site through SEO, you need:

- More backlinks
- To rank for more keywords (likely through content and blogs)
- Better on-page SEO

Sprinkle in some digital PR, and you're sorted ✅

Most of the noise about Squarespace is from people trying to profit by moving you to WordPress etc.

Focus on what works, and you WILL get results.

Check the full report below 👇



Henry Purchase

Founder of SEOSpace - the leading Squarespace SEO experts.

Creator of the SEO plugin for Squarespace.


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Great stuff Henry! An amazing effort to collect and go through all this data.

Please like and upvote if my comments were helpful to you. Cheers!

Zygmunt Spray
Squarespace Website Designer
Contact me: 

🔌 Ghost Squarespace Plugins (Referral link)
📈 SEO Space (Referral link)
⬛ SquareWebsites Plugins (Referral link)
✨ Spark Plugin (Referral link) 

☕ Did I help? Buy me a coffee?

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