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Email Campaign Newsletter Sent to Spam this week - Why?

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Hey All,

I've an email newsletter that I send weekly. The open rate is around 50% and I've never had a problem previously (That I'm aware of with it going to Spam folder)

See screenshots attached to give exact figures.

When I sent this Sunday's mail out, I got multiple messages from people saying it went to their spam. They were not new subscribers. For example, one guy has been getting it for 2 years.

The open rate data would suggest there was a major issue this week.

I didn't change any settings from last week or do anything new to cause a change.

Any ideas of why this happened?

Screenshot 2023-09-26 at 1.45.47 p.m..png

Screenshot 2023-09-26 at 1.45.41 p.m..png

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