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Does anyone know how to analyze and fix poor URL's

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Poor URLs are pages that are slow and/or not mobile-friendly.

These pages are typically bad for user experience, and might also be too long or not human-readable.

It's hard to know exactly what's happening without seeing the specific pages/URL and the results on GSC, so feel free to send a screenshot.

Henry Purchase

Founder of SEOSpace - the leading Squarespace SEO experts.

Creator of the SEO plugin for Squarespace.

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Goto web.dev and run gtmetrix on your pages and follow the tips for how to make them better. These are performance related queries that google rases against your website and which you can intervene to make better.

There will only be so much you can do because SquareSpace has some inherent optimisation issues that it has not fixed.

When you have made changes to your website, go into the errors and request Google to Validate them. Then wait 30 days and see if they are fixed.

Google will use Page Experience metrics to affect things like PPC cost and coverage in their search indexes. And so it is very important to fix, and frankly the fact that SquareSpace hasn't is pretty bad and an oversight on their part.

In March Google will replace their current metrics with INP. That will bring a whole new host of optimisations necessary for websites.

 

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We provide digital marketing services for businesses that need exposure/sales from search and social media networks. We also build incredibly fast and well optimised multi-language Square Space websites.
Digital Marketing | Marketing Digitale

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