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Can't track traffic from physical media sources

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Hey Chris, does the QR code you're using allow you to view its own stats? Or were you hoping for this to be within the Squarespace analytics? This page may help explain a bit though likely not what you're after.

I haven't done this before, but I wonder if you could create a URL redirect for each physical channel that diverts to the page you're currently sending them to, so you can see how many people are visiting that link?

If the QR code is currently going to your Contact page for example, you could create the following URL redirects:

/contact-billboard -> /contact 301

/contact-busstop -> /contact 301


Then use the URL redirect you've created on each QR code.

Again, I haven't done this before, so may be worth doing some testing before using in paid mediums to make sure it captures what you're after!

If this helped you, please like or mark my solution as answer so others can scroll to it quickly 👆

Cass Aggett is a Squarespace website designer for go-getting women – no matter what stage of business.



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  • 5 months later...

Hi, wondering if Chris (or anyone else!) sorted tracking physical media sources in squarespace? 

I'm about to get some new flyers printed before I can finish setting up GA4 and G tag manager, so it would be really handy to just see the web traffic coming from our flyer's adobe QR code - thinking I should only need to add the parameters into the url! 

I've looked at the utm structure that the Url builder gives you for social channels, and wondering if I customise the "ss_source=" parameters, will this segment the direct traffic in SS Analytics as it would for the digital ads?

Or equally, if I use the GA4 utm parameters "utm_medium=", would Squarespace be able to track this in the dashboard?


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