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How to make Google Tag Manager to track conversions

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Hi Everyone !

I have added Google Tag Manager code to my site and although the impressions/clicks from ads/search console are being tracked, I don't have any data for the conversions/sales.

I know Squarespace don't let us add code to the checkout page.

So does anyone know what I can do to make Google Tag Manager also track the conversions/sales of our ad campaign?

Thank you!

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  • 4 months later...

Hi @safarih,

I created a guide to track ecommerce events--including checkout--on Squarespace sites using Google Tag Manager: https://www.tayloreddata.com/blog/how-to-track-ga4-ecommerce-events-on-your-squarespace-website

The code I wrote, creates data layer pushes for each ecommerce event that you can then send to Google Analytics, Google Ads, etc.

You can simply copy and paste the code into your own Google Tag Manager containers, just test and ensure it works for your website 🙂

Once I implemented this code, I'm able to measure how many people view my products, select a item, add to cart, remove from cart, begin checkout, and make a purchase in GA4:





Let me know if you have any questions!

Data Nerd 🧑🏾‍💻|  I help businesses transform data into actionable insights & sales | Chat with me about your website + marketing analytics challenges: TayloredData.com

Prefer video tutorials? Check out my latest marketing and web analytics how to videos

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