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Setting up conversion tracking in Google

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I'm trying to add code (supplied by Google) to my main site button so my Google Ads campaign can be optimised. I have a Squarespace business plan. 

But when I use the code block or inject codes options, there's no option to insert the code (it's a Google Tag insert snippet code string). 

Does anyone have tips on how to do this? 

There's a SqSp video tutorial but the options they're showing there don't come up for me in SqSp. 

Thanks! 

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