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Add to Calendar Link In Email Campaigns

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I am starting an email campaign that is automated to people singing up to a mailing list. 


In the email I want to include an add to calendar link. 


Can I add an .ics file? Or is there a way to host the event elsewhere that allows people to add the event to their calendar. 

It's a repeating event. 


Open to any and all creative ideas. 



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