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Is it better to create a new website or update an existing site

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Hi - I have a customer who has a site and doesn't know whether to have the current one updated or create a brand new one. I'm wondering what effect it would have on the SEO if a new one was created. Any advice would be much appreciated. 

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20 minutes ago, KateG said:

I have a customer who has a site and doesn't know whether to have the current one updated or create a brand new one. 

This depends on so many factors, including the version and template being used and whether they need to retain 'backend' data like customer details, order details and so on.

Regardless of whether you build new or update the existing site, these changes can cause a site's search ranking to dip temporarily. However, if you follow SEO best practice to optimise the site, you should be able to limit any impact and potentially help the site's SEO performance in the long run.

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