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Dropping a new product? Try this.

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Most brands use different channels to market their products and connect with their customers. Channels like a website, email campaigns, and social media are valuable levers to pull when it comes to boosting sales. Let’s talk about how you can use Squarespace to cross-promote your products and make your product drops an event: 

Email marketing 

Squarespace’s Email Campaigns allows you to create branded marketing emails. Since it’s connected with your site, you can easily pull selected products from your store page into your emails with a product section. To sweeten the offer, you can even include a discount section to offer an exclusive promo code to your subscribers. 

Social media 

You can integrate your Squarespace site with Facebook and Instagram to not only share your products, but to use Facebook Ads, Facebook Shops, and Instagram Shopping. This lets you create more channels that your customers can use to shop with you. You can learn more about integrating with Facebook and Instagram here

Other ways to promote your products 

In addition to cross promoting your product drop, you can also promote it on your site with an announcement bar, scrolling block, or a promotional pop-up to help generate excitement. 

We have some more tips laid out in our guide, Creating a product drop. How do you market your product drops?

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