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Can my shop landing page be a menu?

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I'm selling digital downloads as well as physical items and don't want customer to get confused. Currently, the shop page has the option menu at the top, then below that it continues to display a jumble of all of the products available. The products aren't sorted by type unless the customer clicks the button at the top, which they may not see. I don't want any products to be visible until the customer chooses a category. Is there a way to have my 1st shop page only display a menu asking them to select either digital downloads or physical items?

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