Automation for Tagging / Segmenting customers for email campaigns

I love how far SquareSpace has come over the years and appreciate that more marketing tools are available within its ecosystem. However I am really hitting a wall when it comes to features for quickly tagging and segmenting customers based on products purchased which is normally pretty easy in other ecommerce CMS platforms.

My store offers a variety of software downloads which can be used in different programs so I'm trying to segment my customers by the type of software their download was for in order to send them product updates or emails about future releases for their program.

Currently to do this, I have to click on each order, see what software they downloaded, then click to their profile and add those tags in. Then I have to repeat this for every order on my site which is a bit mind numbing. Once tagged I can then use filters in the Profile's section to create a Segment from those tags.

However this could all be made much simpler by creating an additional parameter to the profile filter which allows you to filter customers either by product name or tags of purchased products (see attached screenshot). Product tags are already part of the SS ecosystem, they just don't seem to be connected to customers. And some order data already exists in the filters just nothing product specific.

I think if this minor change was added to the Segmentation filters then it would really make Email Campaigns within SS that much more of a powerful tool! Similarly if customers could get auto-tagged when ordering certain products that would also be groovy but that would undoubtedly be a much more complicated feature to add.

Anyway, just thought I'd share. If you agree this would be useful maybe comment below so the team knows it's a desired feature.

Keep up the great work SquareSpace team!

I am DYING for this feature. Using Email Campaigns as an ecommerce business is pretty much useless without this! 🙃

On 5/16/2023 at 6:58 AM, byrosanna said:

I am DYING for this feature. Using Email Campaigns as an ecommerce business is pretty much useless without this! 🙃

SAME!

On 3/20/2023 at 6:53 PM, GourlieGoods said:

Similarly if customers could get auto-tagged when ordering certain products that would also be groovy but that would undoubtedly be a much more complicated feature to add.

THIS right here is what we really, really need. And what SQS needs to implement if they ever want to truly compete with other email marketing platforms. I love Campaigns and have been using it for years, I am basically not giving up hope that we'll get these features eventually.

Anyone heard if we're any closer to this auto-tagging customers based on purchases feature? I lose too many hours manually performing this process one customer/order at a time.

Yes absolutely agree. I would like segment customers based on their location so I can send out targeted emails, rather than the same email to EVERYONE and risking sending out irrelevant information.

Really desperate for this feature! I love having email campaigns all in the same place but find it so frustrating that I can't segment my emails. Squarespace, PLEASE! 🙏🏻

Totally agreee!! I might have to move back to Flodesk because I have to be able to send different  emails to different segments...!

I am also desperate for this feature. I had actually started just establishing entirely separate mailing lists identified by location so I could keep like customers from like locations together... but then I hit my limit of mailing lists (20), so that's not gonna work anymore! REALLY wish segmenting the emails was a feature we could have!